With the staff involved, the Cardinals set an NFL record for most participants by a single organization in the My Cause My Cleats campaign to date.
All of the Cardinals Foundation sneakers and most of the cleats were designed by Stadium Custom Kicks. The designs will all be on display when the Cardinals host the Jaguars this weekend.
"This is definitely one of our favorite times of the year," Alex Katz, the founder of Stadium Custom Kicks said. "It's 100 percent a unique design for every single player, coach, and staff member. There's a tremendous amount of creativity and work that goes into each player, and definitely a lot of thought goes into it.
"It's a special feeling and that's a big reason why we make sure every design is special and meaningful to the players. We want to make sure that the players love them," he said.
The process of creating these cleats began in July.
Players like Paris Johnson Jr., Will Hernandez, and Trey McBride are highlighting their own foundations. For McBride, he soft launched his McBride's Bridge Foundation through some smaller events he has held. But with these cleats, the 2024 Cardinals Walter Payton Man of the Year nominee will be sharing his foundation on a much larger stage.
McBride's Bridge Foundation is dedicated towards supporting military awareness and underprivileged youth. One cleat is camouflage, while the other is colorful and spotlights the importance of curiosity.
"The youth is the future of our country, our world, so to pour into them and to give as much to the youth as you can is something that's important," McBride said. "I saw (the cleats) right after practice. They turned out great and I'm excited to rock them and show the world what that's about."
Burch's cleats are purple with colorful hand prints mixed in the Nike swoosh. Coming from Oregon, a school notorious for its uniform combinations, Burch has seen how a unique design could capture the attention of fans.
That's the purpose of My Cause My Cleats.
"A lot of times you don't want to be a blinking light," Burch said. "But when you have a cause like this, standing out is a good thing."