Christmas is still over a month away, but for many Green Bay Packers fans, the holiday starts now, becauseit’s time for “Toyotathon.” For some reason, Green Bay star quarterback Jordan Love appears to raise his level of play on the field during Toyota’s annual sales event that stretches from the middle of November to the early portion of January.
Whether there’s a real connection between Love and Toyotathon or not, there are numbers to back up the claim.
Over the same stretch in 2023 and 2024, Green Bay won 11 games against five losses, while the former Utah State Aggies star signal-callerracked up 28 touchdowns with just two interceptionsand a 68.3 percent completion rate. Outside of the Toyotathon range during the 2023 and 2024 seasons, Green Bay went 7-9, with Love throwing for 29 touchdowns and 20 interceptions, while completing just a 59.8 percent completion rate.
Jordan Love adds to the hype of 2025 Toyotathon just before Packers’ game against Vikings
Green Bay Packers quarterback Jordan Love (10) passes the ball against the Philadelphia Eagles on Monday, November 10, 2025, at Lambeau Field in Green Bay, Wis. The Eagles won the game, 10-7.
Tork Mason/USA TODAY NETWORK-Wisconsin
On Friday, Love himself sparked more excitement for Toyotathonwith a post on social media.
“Toyotathon is upon us,” Love wrote as a caption for an Instagram post that also has a picture of him posing beside a Toyota truck.
It will be interesting to see whether Love would get into Toyotathon mode right away this coming Sunday, whenGreen Bay takes on the visiting Minnesota Vikingsat Lambeau Field. Love and the Packers are 6-3-1 through 11 weeks of the 2025 season and are coming off a 27-20 win over the New York Giants on the road.
On the season, Love has 2,421 passing yards and 15 touchdowns with three interceptions in 13 starts.
Nov 10, 2025; Green Bay, Wisconsin, USA; Green Bay Packers quarterback Jordan Love (10) stands in the pocket against the Philadelphia Eagles in the first half at Lambeau Field. Mandatory Credit: Jeff Hanisch-Imagn Images
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