When Simone Biles appears at Chicago Bears games, she doesn’t simply show up. She makes an entrance. Throughout this NFL season, the Olympic champion has transformed the sidelines into her own fashion runway, wearing custom outfits that celebrate her husband, Bears safety Jonathan Owens.
Dec 26, 2024; Chicago, Illinois, USA; United States gymnast Simone Biles poses for a photo on the sidelines before the game between the Chicago Bears and the Seattle Seahawks at Soldier Field. Mandatory Credit: Daniel Bartel-Imagn Images
Dec 26, 2024; Chicago, Illinois, USA; United States gymnast Simone Biles poses for a photo on the sidelines before the game between the Chicago Bears and the Seattle Seahawks at Soldier Field. Mandatory Credit: Daniel Bartel-Imagn Images
These outfits have drawn steady interest from fans who want to know who shapes her game day wardrobe. The answer ties to the bold pieces she has worn this season.
Meet the designer behind Simone Biles’ game day looks
Each look tells a story. There’s the cropped hoodie and sweatpants covered in photos of Owens’ face, complete with his No. 36 in bold lettering on the back. Biles has called this her favorite.
A navy rhinestone tracksuit features his name emblazoned across the hoodie. For colder games, she’s worn a black-and-orange varsity jacket with “OWENS” stitched on the back, the Bears logo on the front, and “CHI TOWN” on the sleeve.
The designer behind these conversation-starting pieces is Kelly Daley, a self-taught Philadelphia-based fashion creator who has built a thriving custom clothing business one piece at a time.
Daley graduated from West Chester University with a degree in media. Still, she taught herself to sew and design clothing, discovering that her true calling lay in fashion rather than her field of study.
Now she works with athletes, their families, celebrities, and stylists who seek one-of-a-kind pieces that reflect their personal stories.
Daley travels regularly to New York City and Los Angeles to consult with clients, explore emerging style trends, and source new fabrics. She works alone, crafting each custom piece by hand through hours of concentration and care.
What sets Daley’s relationship with Simone Biles apart is the level of creative freedom she has been given. “Honestly, I reach out to some of the creators that make the apparel, and I have no ideas. I let them kind of freeball it, and I say, ‘Surprise me.’ And then that’s how I piece them together,'” Biles toldOlympics.com.
That trust has resulted in a season’s worth of memorable looks that have garnered attention from fans and fashion observers alike.
The outfits serve a dual purpose. They’re both a fashion statement and a very public display of support.
As Owens moves through his season with the Bears, Simone Biles’ sideline presence and her wardrobe have become a weekly subplot for fans, who follow both her life and his career.
Daley expressed her excitement about working with Biles, calling it “a dream” and noting her obsession with the final looks.
For a designer who works alone, creating pieces that channel what she calls “main character energy,” seeing her work spotlighted on one of the world’s most recognizable athletes represents a career milestone.
As the NFL season progresses, the question isn’t whether Biles will show up in custom gear. It’s what Daley will dream up next.