The Los Angeles Rams NFL franchise has made a $5m (£3.8m/€4.3m) donation to the LA28 Olympic and Paralympic Games fundraiser which aims to give local residents free tickets.
The Rams are the first donor of the initiative which invites local sports teams, philanthropists and partners to fund donations for tickets to the Games that will be distributed to local communities.
“The 2028 Olympic and Paralympic Games are for everyone,” said LA28 chair and president Casey Wasserman.
“This programme is about making sure that the people who live, work and contribute to the spirit of Los Angeles can access the Games taking place in their hometown.
“We’re incredibly thankful to Stan Kroenke and the Rams for being the first to step up for the people of their city.
“This is true partnership in action, and we look forward to welcoming others for this meaningful initiative.”
The franchise is already closely linked to the Games as its SoFi Stadium, which was built by Rams owner Kroenke, is set to host both the Olympic and Paralympic opening ceremonies.
The Rams’ donation was celebrated on the field at yesterday’s home game against the Tampa Bay Buccaneers.
Prior to kick-off, the team made an official cheque presentation to LA28 to mark the start of the fundraiser.
“When Stan Kroenke built SoFi Stadium and Hollywood Park, it was with the goal of bringing the biggest global events in sports and entertainment to Los Angeles, with a strong belief in the positive impact they could have on communities all across the region,” said Rams president Kevin Demoff.
“LA28 shares this vision of using sports to lift up Los Angeles as well as bridge the world.
“We are honoured to team up with them to kick off this program which will give thousands of Angelenos who otherwise might not get to attend the Games an opportunity to experience it first-hand.”