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An open letter to UCLA chancellor Julio Frenk about Bruins athletics

Dear Chancellor Frenk,

It’s time we talked.

Your predecessor, Gene Block, never granted me that courtesy, and look where UCLA athletics are now.

A football team adrift, an athletic director less popular than student fees locked up on a long-term contract and more questions facing your athletic department than the 466 yards the Bruins gave up to Washington on Saturday in what might have been their last game at the Rose Bowl.

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(As a side note, if you’re contemplating not keeping your word with regards to the Rose Bowl lease, do you have to fulfill the terms of Martin Jarmond’s contract?)

I’ve heard from so many people who care so much about UCLA sports, and I’m wondering if you’re listening to any of them. They’re saddened and angered and want some answers — and deservedly so given the lack of transparency around here.

So let me start with some questions in the event your many public relations advisors and crisis management experts tell you to go the Gene Blockade route and remain mum or offer another statement that doesn’t say much of anything.

How did that Jarmond contract extension come about? It was signed by Block in the spring of 2024 and curiously announced the following November — in the wake of a three-game winning streak by the football team that took considerable heat off Jarmond for his questionable hiring of coach DeShaun Foster.

Why was there a rush to grant an athletic department boss with a shaky track record an extension before you took over and how do you feel about it? And what was the role of interim chancellor Darnell Hunt, if any, in pushing this thing through? Unless you make a bold move to part ways with Jarmond or he leaves for another job, you’re stuck with him through 2029.

Moving on from Jarmond would come with its own cost thanks to the absurd terms of his contract. (A yearly $300,000 retention bonus for an athletic director nobody else wanted? Really?) Unless you can find a way to terminate him for cause or negotiate a settlement, you’ll have to pay every dollar he’s owed through the end of his contract even if you bid him farewell. I can’t imagine you’re happy about that, but maybe there’s something I’m missing.

Let’s move on to your vagrant football team. Who’s driving the proposed move to SoFi Stadium and what do the numbers look like? There’s been lots of chatter about chief financial officer Steven Agostini trying to clean up the financial mess you both inherited within the athletic department. I’m assuming there have been extensive calculations about a Rose Bowl payout and how much more money you’d make playing at SoFi Stadium.

But how much of that is SoFi spin and aren’t you worried that a judge could make you pay so much in damages that the whole thing would be a net negative? Yes, you’d presumably get suite revenue at SoFi Stadium, but would anyone want to buy one given what we’ve seen from this football team over the last decade? Shouldn’t you just go back to the Rose Bowl, football helmet in hand, and ask for a lease renegotiation that satisfies both sides?

Are you sure a big enough chunk of the fan base is on board with a move to Inglewood to justify such a jarring and abrupt abandonment of the school’s longtime home? If you indeed left the Rose Bowl, how would you compensate donors who contributed major gifts to the stadium for capital improvements on the premise that the Bruins would be a tenant through the 2043 season? And why would any business entity ever feel comfortable signing a long-term lease with the school again?

Speaking of contracts, you’re going to be signing another one soon for the next football coach. Since the school has paid out so much money on so many bad deals over the years, here’s a free piece of advice: Do everything — and I mean everything — within your power to hire Bob Chesney.

The guy is a winner. He won big at Salve Regina and Assumption, and I’m wondering if you even knew those were football teams before this very moment. He went on to do the same at Holy Cross and now James Madison, the new cradle of coaches, lest you haven’t seen what’s happening over at Indiana under Curt Cignetti. Chesney has a proven system for success, not to mention the personality to win over recruits, donors and a fan base sadder than Bob Toledo’s final season.

Some of the Plan B options might work out, of course, but can you really take that risk? Chesney has won everywhere he’s been and there’s no reason to think he wouldn’t do the same in resuscitating UCLA football after bringing a decent chunk of his James Madison roster with him.

So if Jimmy Sexton, the superagent reportedly representing Chesney, does his thing and leverages you into a few more million dollars than expected to finalize a deal with his client, pay the man. Chesney will be more than worth it. This hire must go right not only for the football team but also the health of an athletic department that’s facing possibly the most pivotal moment in its history.

But don’t worry, I’m here for you and we can talk more about this soon. Right?

Best,

Ben

And another thing . . .

Any presumption that UCLA attendance will soar at SoFi Stadium might need further consideration.

Just look at what happened when the then-No. 15 men’s basketball team played Arizona at the nearby Intuit Dome earlier this month. Even with a crowd bolstered by a large contingent of Wildcats fans, attendance was a mere 7,554 — less than half of the arena’s 18,000-seat capacity. There were probably fewer than 5,000 UCLA fans in the building for a showdown between nationally ranked rivals.

Here’s wondering how many donors and season ticket holders would really prefer Inglewood for football games and how the actual time it takes to drive southbound on the 405 from Westwood on a Friday night, Saturday afternoon or Saturday night compares to the alternative commute to Pasadena.

It has been a rough season for UCLA quarterback Nico Iamaleava.

It has been a rough season for UCLA quarterback Nico Iamaleava.

(Eric Thayer / Los Angeles Times)

Losing by 34 points in what might have been UCLA’s last game ever at the Rose Bowl generated the sort of grades you want to hide from your parents.

Quarterbacks: B-. Nico Iamaleava has nothing left to gain this season and should protect his health by sitting out the cross-town rivalry game. Meanwhile, Luke Duncan’s work as a backup continues to impress, putting him in line for a possible John Barnes breakthrough against USC.

Running backs: D. Jaivian Thomas didn’t play and those who did probably wish they didn’t considering UCLA rushed for a total of 57 yards.

Wide receivers/tight ends: C-. Mikey Matthews caught a touchdown pass, but all anyone is going to remember is Titus Mokiao-Atimalala’s drop that could have changed the trajectory of the game.

Offensive line: C-. Watching Garrett DiGiorgio walk off the field one last time after another tough day on the job was heartbreaking.

Defensive line: C-. Giving up 212 yards rushing means that there wasn’t enough resistance at the line of scrimmage, but the late sack by freshman Cole Cogshell was encouraging.

Linebackers: B-. Jalen Woods continued to emerge as a playmaker with two tackles for loss.

Defensive backs: B. Held up pretty well considering Rodrick Pleasant was out with an injury. Cole Martin’s interception was among the highlights on an otherwise bleak night.

Special teams: D. Cash Peterman certainly generated some viral social media content with his over-the-shoulder flip gone awry on the fake field goal leading to a Washington touchdown.

Coaching: C-. The initial infusion of energy from this staff seems to have gone missing in recent weeks.

Olympic sport the week: Men’s water polo

Chase Dodd

Chase Dodd

(Elijah Carr / UCLA)

With the exception of the men’s and women’s basketball teams winning every game as expected, it was a frustrating week for UCLA sports.

The men’s and women’s soccer teams saw their seasons end in the NCAA tournament. The women’s volleyball team lost to Washington in straight sets. The football team got stomped by Washington.

The final indignity came Sunday.

UCLA’s top-ranked men’s water polo team fell behind big early and couldn’t catch up during a 14-11 loss to second-ranked USC in the championship of the Mountain Pacific Sports Federation tournament at Stanford’s Avery Aquatic Center.

After trailing 10-4 late in the second quarter, the Bruins closed to within 11-8 late in the third quarter but could come no closer. Ryder Dodd finished with three goals and one assist for UCLA (24-2), which has suffered both of its defeats this season against the Trojans.

UCLA will open play in the NCAA tournament Dec. 5 at Stanford’s Avery Aquatic Center.

Opinion time

In a rivalry oddity, the home team has not won since 2019 when UCLA has faced USC in football. Will that trend continue Saturday when the teams meet at the Coliseum?

Yes, UCLA will pull the upset

No, USC will snap the streak

Click here to vote in our survey.

Poll results

We asked, “Which possible football coaching candidate excites you most?”

After 701 votes, the results:

James Madison’s Bob Chesney, 76.8%

Washington’s Jedd Fisch, 11.3%

San Diego State’s Sean Lewis, 4.8%

Tulane’s Jon Sumrall, 4.6%

South Florida’s Alex Golesh, 2.5%

In case you missed it

UCLA loses in blowout to Washington in possible Rose Bowl swan song for Bruins

UCLA fans tailgating at Rose Bowl apprehensive about possible move to SoFi Stadium

No. 19 UCLA surpasses Mick Cronin’s challenge in blowout win over Presbyterian

Should they stay or should they go? UCLA greats weigh in on the Rose Bowl debate

Former head of UCLA’s football NIL collective denies wrongdoing alleged in report

Plaschke: Shame on UCLA for trying to ditch the iconic Rose Bowl for cash grab at SoFi Stadium

Have something Bruin?

Do you have a comment or something you’d like to see in a future UCLA newsletter? Email me at ben.bolch@latimes.com, and follow me on X @latbbolch. To order an autographed copy of my book, “100 Things UCLA Fans Should Know & Do Before They Die,” send me an email. To get this newsletter in your inbox, click here.

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