Chelsea have agreed a new long-term partnership with The Coca-Cola Company, naming the drinks giant as the club’s Official Soft Drink Supplier across the UK and Europe. The agreement will see Coca-Cola take over soft drink provision for both the men’s and women’s teams, with rights covering Stamford Bridge and Kingsmeadow from this season onwards.
Coke Zero will front a complete portfolio of Coca-Cola beverages, including Coca-Cola, Diet Coke, Fanta, and Sprite, available across general concourses, hospitality spaces, and club events. The financial terms and exact duration of the deal have not been disclosed, but it further strengthens Coca-Cola’s footprint in English football.
This comes after the soft drink giants’ recent partnerships with Manchester United and Aston Villa, where the brand has also secured stadium pouring rights and prominent matchday visibility. Beyond pouring rights, the collaboration is set to focus heavily on fan engagement.
Chelsea and Coca-Cola plan a programme of matchday activations, digital campaigns, retail promotions and community initiatives, all positioned around delivering what both parties describe as fan-first experiences and memorable moments built around the “Drink it In” platform.
The announcement comes at a positive moment on the pitch for the Blues. Enzo Maresca’s side are on a winning run in the Premier League and moved up to second in the table with a 2-0 victory away at Burnley, closing the gap to leaders Arsenal to six points.
What important people said about the Chelsea Coca-Cola Deal
Reacting to the agreement, Oliver Boden, Chelsea’s partnership sales director, highlighted why the club views Coca-Cola as a natural strategic fit. He said Coca-Cola’s “global reach, cultural influence, and focus on fan-first experiences” made the company a natural fit.:
“Together, we’re committed to delivering refreshing moments for our supporters at Stamford Bridge and beyond.”
From Coca-Cola’s side, Javier Meza, the company’s Europe marketing president, framed the tie-up in terms of brand alignment and global reach. Meza called Chelsea “an iconic team with a passionate global fanbase,” adding:
“[The company] looks forward to connecting with Blues fans and enhancing the matchday experience with our leading soft drink portfolio.”