Summary
Kansas City Chiefs quarterback Patrick Mahomes has signed a multi-year contract extension with adidas, solidifying his role as the face of their U.S. Football division
The expanded partnership includes plans for Mahomes to develop a signature line of adidas Golf apparel, extending his brand into a new category
Mahomes remains a key figure in global marketing and will continue his work with initiatives like the Team Mahomes NIL program at Texas Tech
One of the biggest names in sports, Kansas City Chiefs quarterback Patrick Mahomes, has cemented his long-term future with the Three Stripes, announcing a multi-year contract extension with adidas. The announcement reinforces Mahomes’ position as the face of the brand’s U.S. Football division, a role he has held since signing with them as a first-round pick in the 2017 NFL Draft.
While specific financial figures and the exact length of the new agreement were not disclosed, the deal is a major statement on the continued partnership between the three-time Super Bowl champion and the global sportswear giant. Crucially, the extension provides Mahomes with the opportunity to expand his personal brand into adidas Golf, with plans to develop a signature line of golf apparel. An avid golfer, this expansion allows the star athlete to bring his creative influence and high profile to a new category, following the successful release of his cross-training signature shoes, the Mahomes Impact FLX line.
Mahomes continues to be a central figure in adidas’ global marketing campaigns, often featured alongside international superstars like Lionel Messi. Furthermore, he remains instrumental in cultivating future talent, notably helping his alma mater, Texas Tech, secure a significant 10-year partnership with adidas that includes a co-branded uniform deal and the establishment of the “Team Mahomes” NIL initiative. This new contract solidifies an expansive collaboration that reaches far beyond the gridiron.
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