Post Malone brought the heart to his Thanksgiving halftime performance in a way that resonated far beyond the music. The Texas native stood at midfield of AT&T Stadium on Thursday night and turned what could have been just another show into something that honored a fallen Cowboys player.
Post Malone receives widespread praise for touching Marshawn Kneeland tribute during Cowboys halftime show
Post Malone receives widespread praise for touching Marshawn Kneeland tribute during Cowboys halftime show
Fans across social media praised the singer for remembering Marshawn Kneeland during one of the biggest stages in sports.
Post Malone receives widespread praise for touching Marshawn Kneeland tribute during Cowboys halftime show
Post Malone wore a blue and white satin jacket adorned with various pins, but one stood out above the rest: a large “94” pin representing Kneeland’s jersey number. The Grapevine native made his tribute known from the moment he stepped onto the field.
“We love you, 94. We love you,” the singer said near the end of his three-song medley at Arlington’s AT&T Stadium. He pointed to the sky as he delivered those four simple words that carried enormous weight.
HEARTWARMING: Post Malone pays tribute to #Cowboys Marshawn Kneeland at the Thanksgiving show in Dallas.
“We love you. 94”
Post also wore a patch paying tribute to the legacy of Kneeland.
❤️
pic.twitter.com/6CetafCycm
— MLFootball (@MLFootball) November 28, 2025
The emotional moment came during the Red Kettle Kickoff halftime show between the Cowboys and Kansas City Chiefs. Post Malone performed “Wrong Ones” and “I Had Some Help,” bringing the Dallas Cowboys Cheerleaders onto the stage during his set.
Before the performance, Malone expressed his excitement about returning home: “I’m from Texas. I grew up a Cowboys fan and have been watching this halftime show for years. It’s a real honor to be part of the Red Kettle Kickoff with The Salvation Army and the Dallas Cowboys and help bring hope to so many people”.
His connection to Dallas runs deeper than fandom. Post Malone’s father, Rich Post, was a former employee of the Cowboys, overseeing concessions at AT&T Stadium. The singer has remained loyal to the team throughout his career and even opened a Cowboys-themed Raising Cane’s restaurant in Dallas.
Football fans did not mince words to praise this gesture from Malone. One fansaid, “That was a very nice touch. I liked how he shouted him out too 🫶🏼 Posty did great he’s such a natural.”
That was a very nice touch. I liked how he shouted him out too 🫶🏼 Posty did great he’s such a natural.
— Katie (@yourrgirlkatie) November 27, 2025
Another fansaid, “That is great to see post Malone wearing a shirt for that player that died for the cowboys that was tragic you never know what people can be going through in life not always can we overcome our own struggles. That’s why showing Love to his memory is the right thing.”
That is great to see post Malone wearing a shirt for that player that died for the cowboys that was tragic you never know what people can be going through in life not always can we overcome our own struggles. That’s why showing Love to his memory is the right thing.
— Robin (@Robinh35cx) November 28, 2025
Post Malone’s gesture helped lift the Cowboys, as Dallas emerged victorious over Kansas City with a 31-28 win. The performance joined an elite list of Cowboys Thanksgiving Day entertainers, including Reba McEntire, Destiny’s Child, Carrie Underwood, and Kelly Clarkson.