Ascott has launched Asia’s first Chelsea-themed hotel suites at Ascott Sudirman Jakarta and Citadines Sudirman Jakarta, unveiled during The Famous CFC Jakarta fan event led by club legend Gary Cahill.
London/Jakarta/Singapore: The Ascott Limited (Ascott), the Official Hotels Partner of Chelsea Football Club, has launched Asia’s first Chelsea-themed hotel suites at Ascott Sudirman Jakarta and Citadines Sudirman Jakarta in Indonesia. The launch formed part of The Famous CFC Jakarta, the third edition of Chelsea’s international fan engagement event presented by Ascott.
The unveiling of the suites was led by Gary Cahill, a former England international and Chelsea club captain. The two-day programme, held on 29 and 30 November 2025, attracted over 400 fans and Ascott Star Rewards members and included a fireside chat, a fan meet-and-greet, a pre-match party, and a live watch party for Chelsea’s fixture against Arsenal. Activities took place across Ascott’s flagship properties in the city, including Ascott Sudirman Jakarta, Citadines Sudirman Jakarta and HARRIS Hotel & Conventions Kelapa Gading.
The Famous CFC is a global fan experience created by Chelsea to strengthen its bond with supporters worldwide and to support collaboration with international partners and brands. The Jakarta edition took place in Ascott’s second season as Chelsea’s Official Hotels Partner and reflected the ongoing partnership between the two organisations.
Gary Cahill said: “It is amazing to see how Chelsea’s global fan family keeps growing, and Indonesia is easily one of the most passionate places for Blues supporters. Being here in Jakarta and seeing how Ascott has brought the club’s spirit to life is really special. The Chelsea-themed hotel suites are a fantastic way for fans to feel closer to the club, even when they are far from Stamford Bridge.”
Dan McEwan, Director of Partnerships at Chelsea Football Club, said: “We are delighted by the incredible turnout at The Famous CFC in Jakarta. Seeing Chelsea supporters and the Ascott community come together with such enthusiasm illustrates the strength of our partnership and the shared commitment to bringing the club closer to fans worldwide. The Chelsea-themed hotel suites developed with Ascott offer our global fan base a taste of the club and Stamford Bridge, and we are excited by the new ways they help bring the club and partnership to life beyond the pitch.”
Tan Bee Leng, Chief Commercial Officer, Ascott, said: “Another successful edition of The Famous CFC presented by Ascott, this time in Jakarta. The event underscores our commitment to delivering heartfelt, experiential travel moments for our Ascott Star Rewards members. As our partnership with Chelsea deepens, we are gearing up for the opening of lyf Chelsea London in 2Q 2026. With its bold, experience-led and community-focused concept, the lyf brand is set to capture the spirit of Chelsea and the energy of Stamford Bridge. This will be more than a stay; it will be a vibrant social-living experience that brings the club’s passion to life. We look forward to welcoming guests to Lyf Chelsea London at Stamford Bridge for an immersive experience that celebrates both the heart of London and the Blues.”
Asia’s first Chelsea-themed hotel suites in Jakarta
For the first time in Asia, Chelsea fans can stay in Chelsea-themed hotel suites at two Jakarta properties. At Ascott Sudirman Jakarta, The Legend Suite is adorned with Chelsea memorabilia and bespoke fittings and is designed to showcase key moments from the club’s history, including great players and iconic matches. The suite incorporates details that reference Chelsea’s heritage and legacy while offering guests Ascott’s arts-inspired hospitality.
At Citadines Sudirman Jakarta, the Bridge Suite is designed around the atmosphere of match day at Stamford Bridge. The two-bedroom suite features Chelsea-themed décor, colour schemes and lighting, as well as enhanced audio-visual elements. It is configured to host fans, families and friends who want to experience a themed environment linked to the club while staying in Jakarta.
Vicky Karantzavelou
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.