New Balance announces the global release of the Bukayo Saka ‘7egacy’ Edition boot. It is a custom colourway of the Furon v8 designed with the star winger. The special edition Furon v8 combines New Balance performance engineering with a bespoke design. It reflects Bukayo’s creative vision illustrating his life both on and off the pitch.
Bukayo worked closely with New Balance designers. They ensured this limited-edition colourway of the Furon v8 maintained the performance details. These details have become synonymous with this model. They also reflect his personal story through iconography. The design showcases hand-illustrated graphics and symbols chosen to honour Bukayo’s game, values, and culture. These include a lion to represent leadership, a bible and dove to reflect his faith, and a key as a reminder to stay focused on his goals.
“I wanted to create a boot that shares my story with the fans who inspire me every day. From faith to football, everything I care about is woven into this design,” says NB Athlete Bukayo Saka. “New Balance gave me the freedom to be fully creative. I had input from the colours and textures to the marketing campaign that surrounds this boot. I was involved in every step of the process and I’m proud of what we created.
Now it’s up to others to create their own stories with them.”
The Furon v8 Bukayo Saka ‘7egacy’ Edition boot creates high impact on the pitch. It features anodized metallic film and a premium hologram plate treatment. These elements amplify the rich burgundy, silver, and white colours. In addition to the iconography, delicate yet powerful accents are placed across the boot. This rounds out Bukayo’s design and spiritual influence. His number 7 is prominently featured on the heel foxing weld. “Saka” is written on the lace aglets. His personal logo is imprinted on the footbed.
“Bukayo had a clear vision of how he wanted the boot to look as well as what it represents,” said Luc Fusaro, Design Director Global Football Product. “He gave us the blueprint and we fused his story with our elite craftmanship to deliver a boot that is bold, personal, and built to perform. Every detail has meaning and we make sure that didn’t compromise performance – it elevated it.”
To further show the impact that Bukayo has on youth football, the launch is centred around a community campaign, “Through Their Eyes.” This campaign highlights young athletes’ unique vantage point in London’s grassroots football scene. Shot by eight young storytellers through the lens of a disposable camera, the campaign will feature a raw, personal football experience. It is centred around the next generation of players. These young athletes will also get to partake in a community event which will celebrate their work. Furthermore, they can partake in workshops and panels that explore personal expression through football.
The New Balance Furon v8 Bukayo Saka ‘7egacy’ Edition will be available to purchase at newbalance.com at 9:00 a.m. GMT on December 2 for the suggested retail price of £230/€240euro /$240 for adults and £65/€70euro/$70 for juniors. For more information, visit newbalance.com/soccer or follow @newbalancefootball on Instagram.
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