Eastpak has partnered with the NBA for a collaboration rooted in functionality and transitional style. Building on the cultural impact of the NBA, the partnership offers fans the opportunity to carry their favourite teams off the court and into their everyday wardrobes.
Founded as a manufacturer of military-issue packs and duffels for the US army in 1952 Boston, Massachusetts, Eastpal has carved a legacy built on durability and reliable, utilitarian design over the past 75 years. Since 2000 the brand has evolved further into lifestyle, marking this century with frequent luxury fashion collaborations, lending its technical know-how and impactful design to brands like MM6 Maison Margiela, Craig Green and Diesel.
Today, Eastpak has partnered with the National Basketball Association (NBA) for a playful and innovative collaboration that aims to carry you from the court to the streets. Born of the sport’s every growing popularity and cultural impact, each piece in the collection has been carefully made with NBA fans in mind,
“We always aim to provide novel ways to support fan expression and this collaboration with Eastpak achieves that through creative designs and proven quality,” says NBA Europe and Middle East Associate Vice President, Global Partnerships, Steve Griffiths. With a record number of European players in the league today and basketball participation on the rise, there has never been a better time to be a fan.”
At the heart of the collection is a lineup of four Day Pak’rs rucksacks, each paying homage to some of the most legendary teams in NBA history: the Chicago Bulls, Boston Celtics, Los Angeles Lakers, and Golden State Warriors. The NBA pattern is featured heavily throughout on classic silhouettes like the Transit’r, minibags and more, while the Bak’r and Groupie style has been crafted in an innovative texture that mimics the feel of a real basketball.
“As basketball continues to transcend the court, shaping fashion and identity across generations, this collaboration with the NBA is a celebration of cultural influence and self-expression. It reflects Eastpak’s ongoing evolution as a brand rooted in urban culture, and reinforces our place at the intersection of lifestyle and streetwear, resonating with today’s culture-shapers.” Pete Winkworth, Marketing Director Eastpak Global.
Available now at eastpak.com