North London outfit Arsenal have been able to confirm a new sponsor for their shirt. The Premier League club will display it on their shirt-sleeves from next season.
Deel, the all-in-one payroll and HR platform, is the compnay which with the agreement has been struck up. It will replace the existing Visit Rwanda sponsorship, which which expires at the end of the campaign after an eight-year sponsorship.
Per The Athletic, a survey among the Arsenal Supporters’ Trust showed that more than 90 per cent of respondents wanted the Visit Rwanda partnership to end. With that in mind, fans will be relived to learn of the change ahead of the 2026/27 season.
Arsenal Confirm Multi-Year Deal With Deel
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Arsenal have since officially confirmed the new partnership. A statement on the club's website explained they the American software company had become their 'official HR Platform Partner', having signed a multi-year deal. It added:
"The agreement marks Deel’s first major venture into world sport and reflects the company’s ambition to grow its global presence. Deel branding will appear across Emirates Stadium and our digital channels, including all home fixtures across the Premier League, Women’s Super League, FA Cup and League Cup.
"We now join the growing number of global organisations that use Deel to manage their team. Through the partnership, we will use Deel’s HR platform to streamline the management of our workforce and operations."
Alex Bouaziz, Co-Founder and CEO of Deel, said: "Arsenal is one of the most iconic clubs in world sport, followed by millions and competing at the highest level, which makes this partnership a natural fit with our own global ambition.
“We are proud to welcome Arsenal as a Deel customer, and support the club’s HR operations. This partnership is a milestone for us and places Deel at the heart of global football, connecting our platform with supporters and professionals in every corner of the world.”
Juliet Slot, Arsenal's Chief Commercial Officer, added: “We’re delighted to welcome Deel to our Arsenal family – a brilliant and innovative team who will bring so much to what we’re trying to achieve at our club.
"Their global platform matches the scale of our ambition and operations, and their investment will continue to power our growth. We’re looking forward to many successful seasons together.”
In October 2025, Deel announced a Series E funding round valuing the business at $17.3bn.