Chelsea are advancing in talks for a front shirt of sponsor, whilst they are in the closing stages of agreeing a multi-year sleeve sponsor according to reports.
The Blues have now entered three consecutive seasons without a front of shirt sponsor, although they did announce a sleeve sponsor with FPT for the remainder of the campaign.
Chelsea haven’t been without a sponsor for all of that time, and have had a number of short term deals with Infinite Athlete appearing on the shirt for part of the 2023/2024 season, whilst Damac appeared for a handful of games towards the end of last season.
Chelsea advancing in talks for a new front of shirt sponsor
The Blues are reportedly looking for a deal worth around £60m per season, and there were reports Chelsea were close to a deal with Oracle.
Unfortunately those reports were believed to be wide of the mark, with a front of shirt sponsor still yet to be announced by the club.
Cole Palmer in action against Bournemouth.
Chelsea are still without a front of shirt sponsor. (Photo by Mike Hewitt/Getty Images)
However, there could be good news on the horizon, and BBC Sport have reported Chelsea are in the final stages of signing a multi year sleeve sponsorship deal, and are advancing in talks for a front of shirt sponsor.
The report adds the new sleeve sponsor is set to be announced in the coming weeks, with the front of shirt deal currently not as advanced.
Why it’s taken Chelsea so long to find a sponsorship deal is unclear, but one reason could be because of the 74 charges hanging over the club, with a resolution yet to be reached.
Blues missing out on revenue
The lack of shirt sponsor is causing Chelsea to miss out on much needed revenue compared to their rivals who all have multi million pound deals.
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Manchester United are reportedly banking around £60m per season from Snapdragon, whilst Liverpool’s current deal with Standard Chartered is said to be worth £50m per season.
Chelsea made over £300m in player sales this summer, but a lack of shirt sponsor means they are having to come up with alternative ways to plug the revenue gap, but it appears a solution is finally getting closer.