The New York Knicks are NBA Cup champions, but the moment arrived with restraint. After a 124–113 win over the San Antonio Spurs, the Knicks lifted the trophy behind Jalen Brunson and a locked-in roster. Then came the decision, one head coach Mike Brown would soon explain. No banner will rise at Madison Square Garden. The Knicks celebrated together, but the choice to skip a permanent marker turned a milestone win into a moment that raised eyebrows across the league.
Brown addressed the decision as the NBA Cup conversation filled the building. Speaking to The Athletic’s James Edwards III, he was direct. “It was an organizational decision at the end of the day,” Brown said. “Being the last-man standing is something to be proud of.” Pride without permanence. In a city that measures seasons by June, the message was clear.
The Knicks will still honor the players Friday night against the 76ers. Fans will cheer. The building will buzz. But the message inside the organization remains clear. The front office wants one banner. The one that matters most. The Knicks' history explains why. The most recent banner marks the 2012–13 Atlantic Division title. Before that came the 1998–99 Eastern Conference championship. The last NBA title banner still traces back to 1973.
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Bigger goals, louder stakes for the Knicks
On the floor, the NBA Cup run was real. OG Anunoby poured in 28 points against the Spurs to seal the clincher. Jalen Brunson owned the tournament. He averaged 33.5 points, 6.5 assists, and shot 55 percent during NBA Cup play. The reward was MVP hardware and belief. Mike Brown saw the growth firsthand from the sideline. Around the league, Milwaukee and Los Angeles raised banners for similar moments. The Knicks chose something else.
That choice is loud. It frames the NBA Cup as a step, not the summit. It echoes what Brown emphasized after the win. Celebrate the work. Respect the grind. Keep climbing. The Knicks are chasing the one that lasts. And when June arrives, the question will linger. Was this restraint the first brick laid toward something bigger?