The league has chosen their face of the league, if that wasn't already clear by now. That raging question can now officially be put to bed. Just look at the facts. The man went from being removed from the NBA's MVP Ladder entirely to [jumping up to the sixth spot](https://www.nba.com/news/kia-mvp-ladder-dec-19-2025) after returning for three games. Vic didn't even play much last night against the Washington Wizards.
Of course, he was dominant, but he didn't even crack 20 minutes in that ball game. He, understandably, wasn't the best version of himself against the Knicks in the Emirates NBA Cup Final, either. He poured it on in the fourth quarter of the semifinals matchup against OKC, but he started the game slowly.
As much as we want him to win all the awards, the fact of the matter is that he hasn't really had an MVP-level performance since he's been back outside of that crucial fourth quarter to knock out the Thunder. We can be honest about that. NBA.com writer Shaun Powell's decision to stick him back there tells us the real story, though: the [Spurs are the new hotness](https://airalamo.com/rich-paul-is-every-spurs-fan-when-talking-about-what-makes-this-team-special) of the next generation.
Expect more Spurs everything going forward
------------------------------------------
The signs have already been there with the nonstop trade proposals and think pieces from outsiders telling San Antonio how to do business. Remember when LeBron James came of age and all of a sudden, the Cleveland Cavaliers were on television all the time? We started hearing about their owner, Dan Gilbert, much more than we ever had before. Most people didn't even know who he was before Bron showed up.
That's the power of a generational superstar, and it's why the Spurs were so aggressive in pushing Project Marvel through. According to reports, LeBron was worth hundreds of millions of dollars to Cleveland's economy annually when he played in the city. We should expect a similar effect as Wemby leads this team to consistent relevance once again.
There will be a boom in tourism, hospitality, merchandise sales, and everything in between in the Alamo City. The franchise's value will balloon, and everyone gets to eat.
The media plays an important role in all of that. They've already been flocking to the Spurs for content. When you search the team's name on YouTube, you'll find an endless number of segments from nationally televised shows, podcasts, and web series about them. They're the talk of the town, and they haven't even won anything yet. It's only going to get worse... or better.