With the Christmas period here, the Kop has undergone a makeover to showcase the excellent work done by the LFC Foundation on Merseyside and around the world.
Across the 2024/25 season, the LFC Foundation in some way supported over 145,000 people, so why not shout about it?
Where the club shop advertising usually sits, the Kop’s exterior now features messaging from the foundation in the hope it will raise awareness of their work to tackle social inequality.
The charity, which is self-financed and funded largely through donations, grants and partnerships with club sponsors, relies on its supporters for funds.
The biggest revenue-raiser is Anfield’s annual Liverpool Legends match, and LFC Foundation CEO Matt Parish told This Is Anfield: “I think we’re pretty unique.
“We run them every year. I think it’s only us and Real Madrid that run an annual legends game that sells out regularly.”
Liverpool Legends matches and Jurgen Klopp interest
The nine previous legends matches at Anfield have raised over £9 million for the foundation, which benefits people across the Liverpool City Region and the world.
The 2026 match is taking place between Liverpool Legends and Borussia Dortmund Legends on Saturday, March 28.
With Jurgen Klopp a notable ambassador for the LFC Foundation, we asked Parish whether we could see him involved with the match featuring his two most famous former clubs.
The CEO replied: “I’m sure he’ll be watching, won’t he. He’s got connections to both clubs. Jurgen’s obviously managed Mainz as well, but Borussia Dortmund and Liverpool are obviously the two clubs he’s known most for.
“I’m sure that he’ll have a keen interest.”
Arne Slot ‘drives’ players’ involvement
LIVERPOOL, ENGLAND - Sunday, February 16, 2025: Liverpool's head coach Arne Slot, wearing a LFC Foundation badge, before the FA Premier League match between Liverpool FC and Wolverhampton Wanderers FC at Anfield. Liverpool won 2-1. (Photo by David Rawcliffe/Propaganda)
It isn’t just ex-players who get involved with the foundation; Liverpool’s first team are, in a sense, the biggest ambassadors as videos of them attending events often rack up millions of views online.
“In terms of the current players, it’s driven by the manager (Arne Slot),” Parish added.
“He’s super supportive. He’s done events for us at the AXA Training Ground, and then we’re able to use the power of the stardust that the players can bring to add value and awareness to our programmes.”
Just one example was Milos Kerkez‘s trip in early December to visit autistic pupils in a school.
Parish continued: “The players get a lot from that too, I passionately believe that.
“Milos came into a school for us last week where all the young people there had autism and he lifted the room, but also you could see he got so much from it as well.
“So it is reciprocal – it’s a two-way street – and we get great support from both AXA (Liverpool Men) and Melwood (Liverpool Women) to do that in the community.”
Working on Merseyside and around the world
While the majority of work takes place closer to home, with 58 percent of those benefitting from the foundation living in the top 20 percent of the country’s most deprived wards, the foundation also has an international reach.
From Ireland to Asia, Africa to New York, the 2024/25 independent impact report stated that last season alone, the LFC Foundation’s international work benefitted 19,230 people.
Back in Liverpool, though, Parish, who was speaking at a Crosby school where students had been taking part in an employability scheme drama project, put into the simplest terms the good being done by the foundation.
He said: “The simple term that breaks it down for me is that over the last five years, for every pound that someone gives us, we turn that into £13.50 worth of value for our communities.”
Tickets are available here for Liverpool Legends vs. Borussia Dortmund Legends on March 28, 2026.