Happy New Year! On this week’s pod, host and SBJ media reporter **Austin Karp** starts off 2026 with his experience taking in the Pop-Tarts Bowl and why bowl season on TV continues to be ripe for brand experimentation. Plus, some talk on how the NBA and NFL delivered on Christmas Day and what’s next for a potential DAZN-FanDuel RSNs marriage. Then, a conversation with top Wall Street media analysts **David Karnovsky** (JPMorgan) and **Naveen Sarma** (S&P Global) from SBJ’s Media Innovators event on key issues around sports media.