Fulham 2-2 Liverpool: Match Review
Liverpool FC and Tommy Hilfiger have joined forces in a “unique” collaboration.
Liverpool FC has announced a “landmark” global partnership with American fashion brand Tommy Hilfiger.
Described by LFC as a “first-of-its kind partnership”, the collaboration will see Tommy Hilfiger’s classics worn across campaigns and select matchdays, including the men's and women's squads and key backroom staff.
A series of seasonal campaigns, exclusive capsules and cultural moments will bring New York prep heritage together with the spirit of Anfield.
The partnership was announced with the largest Tommy flag ever produced, unfurled across Anfield turf showcasing the co-branded logo.
The fabric - which measured 101 x 65.59m - has been donated by Tommy Hilfiger to the Silly Goose Foundation, founded by Reagan, an LFC Foundation participant and lifelong Reds fan.
Reagan, who was born with Down syndrome, inspires people via her passion for textiles, art and design, frequently sewing LFC-themed pieces that are auctioned for charity.
Men's first-team players including captain Virgil van Dijk, Dominik Szoboszlai, Florian Wirtz, Conor Bradley and Hugo Ekitike, as well as LFC Women players Gemma Bonner and Leanne Kiernan form part of the announcement.
LFC and Tommy Hilfiger partnership.placeholder image
LFC and Tommy Hilfiger partnership. | Liverpool FC/Tommy Hilfiger
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Van Dijk said: "It's great to see our LFC club partnership with Tommy Hilfiger go live.
"We as players are excited to see the collaboration come to life, bringing together fashion, culture and heritage."
The launch will include specially curated collections, such as Tommy Hilfiger’s seasonal wardrobe of iconic essentials, denim, the 'New York' dress casual collection, accessories and footwear, and co-branded club capsules.
Ben Latty, chief commercial officer at LFC, said: "Tommy Hilfiger is a truly iconic name in global fashion, and we're absolutely delighted to partner with them as they venture into the world of club football for the first time.”
LFC and Tommy Hilfiger partnership.placeholder image
LFC and Tommy Hilfiger partnership. | Liverpool FC/Tommy Hilfiger
“With a long-standing connection to innovative style and a deep-rooted sense of community, this partnership is a natural fit. This unique collaboration allows us to explore a different side of matchday and the moments around it, while giving supporters another connection point to the people who represent this great club."
Tommy Hilfiger added: "For my entire career I've been inspired by sports icons, stories and uniforms. I am drawn to teams with deep fan heritage and value-driven storytelling, and Liverpool Football Club has an unmatched history shaped by its people - their belief, resilience and pride.
"I'm excited to work with the players and club staff who inspire a global fan base to dream through their uncompromising pursuit of greatness."
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