The desire to keep Enrique long-term stems from the successful transition the club has undergone under his guidance. When he arrived, PSG was a team defined by superstars such as Kylian Mbappe, Neymar and Lionel Messi. The culture was often criticised as disjointed, with individual brilliance papering over cracks in the collective structure.
Since then, Enrique has overseen a radical overhaul. The superstars have departed, replaced by a younger, hungrier squad focused on high-pressing and possession football. The emergence of talents such as Bradley Barcola, Warren Zaire-Emery and Joao Neves has been central to this shift, culminating in their maiden European title at the first time of asking following Mbappe's departure. The board believes that Enrique is the only manager capable of developing these prospects into world-beaters while maintaining domestic dominance.
The "fake news" denial and the "lifetime contract" rumour essentially tell the same story: PSG are finally prioritising stability. For over a decade, the club operated with a revolving door policy regarding managers, with the likes of Carlo Ancelotti, Unai Emery, Thomas Tuchel, and Mauricio Pochettino all departing despite winning silverware.
By backing Luis Enrique so publicly, Campos and Al-Khelaifi are signalling an end to that volatility and build a sustainable winning machine.