The Boston Celtics' Jaylen Brown (7) plays against the Portland Trail Blazers during an NBA game on Sunday, Dec. 28, 2025, in Portland, Ore.
The Boston Celtics' Jaylen Brown (7) plays against the Portland Trail Blazers during an NBA game on Sunday, Dec. 28, 2025, in Portland, Ore.Amanda Loman/Associated Press
Executives, board members, and many rank-and-file employees of public companies often get equity in their businesses as compensation. Why not NBA players, too?
That was the scenario posed by Boston Celtics star Jaylen Brown during a Q&A session on Thursday night with Bloomberg bureau chief Brooke Sutherland, at a Bloomberg-sponsored event in downtown Boston. Among her questions for Brown, who is a vice president in the National Basketball Players Association: Are the rising valuations of NBA teams appropriately reflected in athletes’ pay?
Brown certainly doesn’t think so. He wants players to be able to invest alongside ownership groups, and suggested that equity should be part of pay packages as well.
“If you work for Apple, or if you work for Nike, if you’re a CEO or someone that’s been on a board ... you [get] equity at some point, you are a part of it,” Brown said. “Athletes should be looked at in the same way. ... You get compensated for doing your job but you don’t get compensated for the [team’s] growth. And in major corporations and companies, you do, at least some of the big ones.”
When the players’ union struck the current collective bargaining agreement with the NBA in 2023, the new contract allowed for some equity investing but with strict limits. (The contract runs through the 2028-2029 season.) For example, NBA athletes could own less than 1 percent of a team if the business is publicly traded, and up to 4 percent of a WNBA team.
When the contract comes up for renewal, Brown said pushing for more equity ownership will be among his priorities. “The players should be included to some degree,” Brown said. “I don’t think it should be rocket science.”
Sutherland also asked Brown about whether the nonprofit small-business incubator he started, Boston XChange, will eventually have its own physical space. Brown said he’s still hopeful that will happen. “You don’t want to pay for a space and it’s not being used,” he said. “It would be nice to have our own space. We just want to make sure it’s on the right terms.”
And she asked about why he turned down millions in sponsorship deals to launch his own shoe business, 741 Performance, in 2024. Brown responded: “Probably some delusion. ... Most people would probably scratch their head about decisions like that. Some people I know are ... probably still scratching their heads.”
He said money is important, but there are several things he values more, such as community commitment, integrity, and creative input.
“If you take away all those things and only want to give me money or limit my voice,” Brown said, “it doesn’t sound like something for Jaylen Brown.”
This is an installment of our weekly Bold Types column about the movers and shakers on Boston’s business scene.
Jon Chesto can be reached at jon.chesto@globe.com. Follow him @jonchesto.