Former Swansea City ball boy Charlie Morgan has amassed an eye-watering net worth with his vodka empire in the decade since he was booted by Eden Hazard in 2013
13:10, 11 Jan 2026
Charlie Morgan
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Charlie Morgan rose to fame after being booted by Eden Hazard in 2013(Image: Sky Sports)
The Swansea City ball boy who was infamously booted on the floor by Eden Hazard is now a millionaire with a vodka empire.
Charlie Morgan was kicked by then Chelsea winger Hazard, who turned 35 earlier this week (January 7), whilst lying on top of the ball during the 2013 League Cup semi-final second leg between Swansea and the Blues at the home of the Welsh club. The incident occured when Hazard grew frustrated with Morgan's apparent attempt to waste time with the Swans heading on their way to Wembley.
As well as the Belgian superstar receiving a three game ban for his outburst, Morgan also made headlines with his antics and reaction. He has since gone on to launch a successful business career with Au Vodka, alongside ex-schoolmate and business partner Jackson Quinn. Any ill feeling between Hazard and Morgan has long been forgotten.
Charlie Morgan grimaces after the incident with Hazard back in 2013
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Charlie Morgan grimaces after the incident with Hazard back in 2013(Image: AFP/Getty Images)
Eden Hazard poses for a picture with Charlie Morgan while both hold a bottle of Au Vodka
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Hazard and Morgan were reunited years later(Image: Au Vodka)
Au Vodka have an impressive list of celebrity clients, including World Cup winner and Barcelona legend Ronaldinho. The former Brazil playmaker has posed gleefully on social media whilst pouring himself a glass of the beverage, which is instantly recognisable with its flashy gold bottles and eye-catching flavours.
Boxing icon Floyd Mayweather and Paddy Pimblett have also endorsed the vodka on social media, with the latter filming promotional content for Au Vodka's Instagram page in 2022.
Rapper Fredo and former Radio 1 Xtra DJ Charlie Sloth have both appeared on Morgan's own Instagram with Au Vodka in the past. Sloth himself has even invested in the business after being impressed when given a free bottle to taste by Morgan and Quinn.
Ronaldinho
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Ronaldinho is amongst Au Vodka's celebrity clients(Image: instagram/auvodka)
Floyd Mayweather
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Floyd Mayweather has also posed with bottles of Au Vodka(Image: Twitter/@AuVodka)
The success of Au Vodka has seen Morgan make his way onto the Sunday Times Rich List with an estimated net worth of £40million.
Speaking to WalesOnline in August last year, Morgan reflected on his achievements, explaining: "It’s almost hard to take a moment to reflect when we have the next big project coming up and there is always something new we’re working on.
"But, looking back on how far we have come, it’s been such an immense journey with plenty of milestones hit and definitely so much more to come."
Charlie Morgan
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Charlie Morgan runs Au Vodka with business partner Jackson Quinn(Image: INSTAGRAM/@charliem0rgan)
Back in January 2013, a then 17-year-old Morgan frustrated Chelsea players with his time-wasting antics as a ball boy for Swansea, who include his dad Martin on their board of directors. The Swans went on to lift the trophy, beating Bradford City 5-0.
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Hazard has since hung up his boots in his early thirties. The winger left Chelsea a hero in 2019 but was a massive flop at Real Madrid after securing his dream £89million.
Injuries, fitness concerns and poor form saw him score just seven goals in 76 games for Los Blancos before he retired in 2023, three months after being released by Real.