20th January 2026
January 20 – Paris Saint-Germain continue to push their brand relentlessly on the global stage, with Hong Kong their latest focus after the opening of a new store.
The new venture, located in the heart of the K11 MUSEA shopping mall at Victoria Dockside, pegs PSG as a lifestyle brand as much as a football institution and seller of merch.
PSG has tailored the offer to its Asian audience with exclusive products designed specifically for regional supporters, including a capsule collection created for the 2026 Chinese New Year in partnership with Fanatics China.
The Hong Kong store will also serve as a platform for future collaborations with local artists, as well as featuring the full Parisian wardrobe of sportswear, lifestyle collections, and accessories.
Chief revenue officer Richard Heaselgrave, diversification director Nadia Benmokhtar and club legend Blaise Matuidi inaugurated the store with a ceremony highlighting Hong Kong traditions, including lion dances.
“This represents another important step in bringing us ever closer to our fans around the world,” Benmokhtar said. “These spaces, far more than retail locations, are designed as platforms for expressing the passion of our supporters and the creativity of the local artistic scene.”