Stephen Curry leads the NBA's top-selling jerseys for the first half of 2025-26, ahead of Luka Doncic and Jalen Brunson.
The official NBA Store has released data from the first half of the 2025-26 season, confirming Stephen Curry's jersey as the top seller league-wide, ahead of Luka Doncic and Jalen Brunson.
Steph's popularity is fueled by his status as the greatest shooter of all time, a four-time champion, and a two-time MVP.
Despite the Golden State Warriors sitting at a mid-tier 25-19 this season, Curry continues to showcase his global appeal. At 37 years old, the guard is still producing at a high level, averaging 27.4 points, 3.7 rebounds, and 5.1 assists per game.
Nine players on the top-selling jersey list—Curry, Doncic, Brunson, Victor Wembanyama, Shai Gilgeous-Alexander, Nikola Jokic, Tyrese Maxey, Giannis Antetokounmpo, and Jalen Cunningham—have been named starters for the 2026 NBA All-Star Game.
Credit AP-SCANPIX
Dallas Mavericks rookie Cooper Flagg (No. 11) and Cunningham (No. 14) are making their debut appearances on the list.
Five international players also rank among the top sellers: Doncic (Slovenia), Wemby (France), Gilgeous-Alexander (Canada), Jokic (Serbia), and Antetokounmpo (Greece).
Brunson achieves his highest ranking yet, coming in at No. 3 after finishing last season at No. 5.
Jayson Tatum, meanwhile, is at No 8, although he has not played a single game this season due to Achilles recovery.
The Los Angeles Lakers are the only team to have two players in the Top 15: Luka Doncic and LeBron James.
Top-selling NBA jerseys in 2025-26
No. Player
1. Stephen Curry
2. Luka Doncic
3. Jalen Brunson
4. Victor Wembanyama
5. LeBron James
6. Anthony Edwards
7. Shai Gilgeous-Alexander
8. Jayson Tatum
9. Nikola Jokic
10. Tyrese Maxey
11. Cooper Flagg
12. Kevin Durant
13. Giannis Antetokounmpo
14. Cade Cunningham
15. Donovan Mitchell
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