Teams around the NBA are now at, or even past, the halfway mark of their 2025-26 campaigns and for the Golden State Warriors, they were probably hoping to be in a better position than the one they currently find themselves in.
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The Warriors are only in eighth place in the West and they were also recently hit with terrible injury news regarding forward Jimmy Butler, who will now miss the rest of the year with a torn ACL, as per ESPN’s Shams Charania.
These problems Golden State are experiencing however, haven’t seemed to have had any impact on the popularity of their superstar guard Stephen Curry.
Jan 19, 2026; San Francisco, California, USA; Golden State Warriors guard Stephen Curry (30) between plays against the Miami Heat during the first quarter at Chase Center. Mandatory Credit: Kelley L Cox-Imagn Images
Steph Curry has highest selling jersey
As per NBA.com, the highest selling jersey up to this point in the 2025-26 season belongs to Curry, who is a four time NBA champion and two time league MVP.
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Curry is then followed by a couple of standout guards in the Lakers’ Luka Doncic and Knicks point guard Jalen Brunson, who possess the second and third highest selling jerseys respectively thus far.
San Antonio’s French big man Victor Wembanyama has the fourth highest selling jersey this year to date, whilst four time MVP LeBron James rounds out the top five with his jersey coming in at fifth.
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Timberwolves star Anthony Edwards holds the sixth best-selling jersey in the NBA for the 2025-26 campaign so far, and he is just ahead of last year’s MVP and Finals MVP Shai Gilgeous-Alexander, whose jersey is seventh.
Gilgeous-Alexander (Canada), Doncic (Slovenia) and Wembanyama (France) are also three of five players from outside the United States who make the list for the 15 best selling jerseys in the league.
The other two players are both multiple time MVPs in Denver’s Nikola Jokic (Serbia), who is ninth, and Milwaukee’s Giannis Antetokounmpo (Greece), whose jersey occupies the 13th highest selling spot.
Dec 25, 2025; Denver, Colorado, USA; Denver Nuggets center Nikola Jokic (15) following a time out in the game against the Minnesota Timberwolves at Ball Arena. Mandatory Credit: Ron Chenoy-Imagn Images
Despite being a rookie, Mavericks’ first year player Cooper Flagg cracks the top 15 for the first time alongside another former No. 1 pick in Detroit’s Cade Cunningham.
Flagg currently has the 11th most bought jersey for 2025-26 while Cunningham’s jersey is 14th.
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