Tyrese Maxey has been one of the best players in the NBA during the 2025-26 season, and now the Philadelphia 76ers star is seeing the rewards.
This season, Maxey has balled out for Philly while averaging over 30 points and six assists per game.
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ESPN NBA insider Shams Charania revealed this week that Maxey will be receiving his first signature shoe with New Balance. This comes after Maxey signed a new contract with the apparel brand recently.
Philadelphia 76ers All-Star Tyrese Maxey is receiving his first signature shoe with New Balance debuting later in 2026, both sides tell ESPN. Maxey signed a new deal with the company that included a signature line.
— Shams Charania (@ShamsCharania) January 20, 2026
The Philadelphia 76ers star is one of several massive clients on New Balance’s current roster of NBA players. Cooper Flagg, Kawhi Leonard and Darius Garland are among the other representing the shoe company, however, Flagg’s presence as a rookie has made him highly appealing to New Balance.
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Maxey is still only 25 years old though and has become quite a draw for the brand and his Eastern Conference team. The Sixers have become a force in the East this year with Maxey, Joel Embiid and rookie VJ Edgecombe leading the way.
However, Maxey has proven that he can not only guide Philly to success but also become one of the faces of the league. The former Kentucky guard has now made the NBA All-Star Game for the second time in his career.
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