For decades, Adidas has built its brand around competition between its own models.
Boot rivalries have always been part of football culture.
For decades, Adidas has built its brand around competition between its own models. Predator, Copa, and F50 have all represented different types of players.
Attackers choose speed. Midfielders choose control. Defenders choose protection. These choices are personal. They define how players see themselves.
That battle has now moved beyond the pitch. Adidas has turned it into a story fans can relate to.
It is no longer just about football boots. It is about identity. It is about loyalty. It is about choosing a side.
Liverpool players have always been part of that culture.
Mohamed Salah is one of the most recognisable Adidas athletes in the world.
His boots are part of his image. His speed, balance, and goals fit perfectly with the idea of a fast attacking shoe.
This new campaign brings that rivalry to life in a way fans can easily connect with.
It feels like something taken from a movie, but still rooted in football.
The focus is not just on performance. It is also about personality. Players are not only stars. They are characters.
The advert is titled “It’s go time. Choose yours.” It uses a crime-style story to sell Adidas boots. Salah leads a group called the F50 crew.
The team includes Joao Pedro, Liam Delap, Noni Madueke, Gabriel Martinelli, Ryan and Florian Wirtz. They break into a warehouse to remove Predator boots from the streets.
Their mission is to convert players to the F50. Curtis Jones switches sides and wears Predators.
Josko Gvardiol stays with Adidas Copa, showing loyalty to the classic defender boot.
The Predator gang includes Myles Lewis-Skelly, Paul Pogba, Zinedine Zidane, Gianluigi Donnarumma and Riccardo Calafiori.
When they arrive, their stock is gone. Zidane reacts and orders them to “triple the shipment.” This hints at a follow-up advert focused on Predator.
The campaign treats boots like contraband. It uses humour and a crime-movie style.
Fans online reacted quickly. Many debated who acted best. Others argued about which boot line they prefer.
For Liverpool, Salah in this project reinforces his global pull.
— adidas Football (@adidasfootball) January 23, 2026
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