LAHORE - TCL has announced Arsenal and England star Bukayo Saka as its Brand Ambassador, further strengthening its global partnership with Arsenal Football Club, where TCL serves as the Official Global Consumer Electronics Partner.
The announcement coincides with the launch of TCL’s new global campaign, “Inspire Greatness, Together,” which highlights football’s power to unite people through shared moments on and off the pitch.
The campaign reflects TCL’s belief that true greatness lies not only in performance, but in the connections, emotions and everyday rituals that bring fans together worldwide.
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The officials of TCL, which is a global leader in consumer electronics and the world’s No. 1 Mini LED and ultra-large TV brand, said the partnership reflects shared values of discipline, commitment and authenticity, qualities embodied by both Saka and Arsenal.
The campaign builds on TCL’s multi-year association with the club, covering both the men’s and women’s teams, and aims to enhance fan engagement through immersive storytelling and cutting-edge viewing experiences. With Bukayo Saka at its center, the initiative celebrates football communities and the shared passion that defines the global game.
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