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How PSG became a cultural phenomenon as French giants prepare for London takeover

'La Maison' will unfold across four storeys of a traditional townhouse in London's historic Cavendish Square, with a different offering and vibe on each level, with something for everyone.

On the ground floor, alongside an interactive art installation, you'll find the Training Room, where pre-game rituals will be reinterpreted through movement, breathing exercises and recovery. Sessions will range from run club warm-ups and high-intensity circuits to accessible classes and kids yoga, with everything designed for all ages and abilities.

Upstairs you can get a taste of the Parisian lifestyle at the Ici C'est Paris Cafe, which offers a curated coffee and patisserie experience "inspired by Parisian savoir-faire", or 'know-how'. Once you've had an espresso and croissant, you can check out a PSG concept store and "sneaker lab", where you can get your hands on exclusive collaborations and limited-edition drops throughout the week-long residency.

The second floor will be home to 'The Lounge', intended to capture "the creative dialogue between Paris and London". The space will bring together music, performance and conversation, hosting a programme of DJs and musicians, as well as talks and workshops on various aspects of the respective cultures that make the two cities what they are.

One the final storey you'll find a more exclusive experience in the form of a registration-only private dining room, featuring menus created specifically for the event by chefs from both London and Paris.

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