Devin Booker, Kendall Jenner, Suns
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Phoenix Suns star Devin Booker and Model Kendall Jenner look on during the Men's Singles Final match between Casper Ruud of Norway and Carlos Alcaraz of Spain on Day Fourteen of the 2022 US Open at USTA Billie Jean King National Tennis Center on September 11, 2022.
Phoenix Suns star Devin Booker delivered a sharp — and instantly viral — response after his ex-girlfriend Kendall Jenner leaned into the long-running “Kardashian curse” meme in a new Fanatics Sportsbook Super Bowl commercial.
The playful back-and-forth between the former couple quickly caught fire on social media, blending pop culture, sports betting, and Booker’s ongoing injury recovery into one of the most talked-about moments surrounding the Super Bowl ad cycle.
Kendall Jenner Leans Into ‘Kardashian Curse’ in Super Bowl Campaign
For years, NBA fans have joked that players romantically linked to members of the Kardashian-Jenner family experience downturns in performance — a superstition popularly dubbed the “Kardashian curse.”
Jenner, who previously dated NBA players Booker, Ben Simmons, Jordan Clarkson and Blake Griffin, directly embraced the joke in Fanatics Sportsbook’s “Bet on Kendall” campaign. The ad, set inside her tongue-in-cheek “kursed” mansion, references her dating history while inviting fans to wager alongside — or against — her picks.
Suns Star Devin Booker’s Savage Reply Ignites Social Media
The viral moment escalated after Jenner appeared on The Tonight Show Starring Jimmy Fallon and picked the New England Patriots to win Super Bowl LIX.
Booker responded directly to a Fanatics Sportsbook post of the segment, writing:
“I bet a million the Seahawks get that ring before you do @kendalljenner 🤗”
Kendall Jenner, Devin Booker, Suns
HeavyDevin Booker responds to Kendall Jenner’s Super Bowl pick.
Jenner fired back with a pointed jab of her own:
“🙄 How’s the ankle?”
Booker didn’t hesitate.
“Come rub it.”
Kendall Jenner, Devin Booker, Suns
HeavyKendall Jenner claps back at Phoenix Suns star Devin Booker.
The exchange immediately exploded across platforms, with fans reveling in the unexpected reunion of competitive banter.
“Put one on her, Dev,” one fan wrote.
“MY DIVORCED PARENTS,” another joked.
“Oh girl, he’s bitter 😂,” another commenter added, siding with Jenner.
Devin Booker-Kendall Jenner Relationship Timeline
Booker and Jenner began dating in 2020 and quietly split in late 2022. At the time, People reported that the breakup stemmed from demanding schedules rather than conflict.
“They have a lot of love and respect for each other and wish only the best,” one source told People.
The latest exchange suggests that while the relationship has ended, the competitive spark — and mutual familiarity — remains intact.
Booker Nearing Return From Ankle Injury
While the social media moment grabbed headlines, Booker’s availability remains the Suns’ primary concern.
The five-time NBA All-Star has missed the past five games with a sprained ankle. Suns head coach Jordan Ott said Booker is progressing rapidly and could be considered day-to-day.
“We know who he is,” Ott said before Sunday’s game loss to the Los Angeles Clippers, via Duane Rankin of The Arizona Republic. “As soon as he can get out there, he’s going to get out there. He’s rehabbing like crazy.”
ESPN previously reported that Booker was scheduled for re-evaluation one week after Jan. 25. That window has now passed, and Ott suggested Booker’s recovery has exceeded expectations.
“He’s skipping steps basically on how fast he can do it,” Ott said. “This has been his history. He’s recovered incredibly fast before.”
Booker’s next chance to return comes Tuesday against the Portland Trail Blazers.
Booker’s All-Star Season Continues
Despite the injury setback, Booker was named an NBA All-Star for the fifth time in his career. He is averaging 25.4 points, 4.0 rebounds, and 6.2 assists this season, anchoring Phoenix’s offense.
“I’ve had statistically better years where I didn’t make the game,” Booker said, via Burn City Sports’ Wendy Lopez. “That all comes back to team success. We’ve exceeded expectations, and it’s been fun to turn this thing around.”
Between his on-court production and off-court viral moment, Booker continues to command attention — whether he’s torching defenses or firing back at pop-culture narratives.