The Liverpool chief has been discussing owners Fenway Sports Group.
Liverpool chief executive officer Billy Hogan insists that owners Fenway Sports Group’s (FSG) main aim is always to ‘win trophies’ and deliver pride to supporters.
The American firm have owned the Reds since purchasing the club for £300 million in 2010. Liverpool were in financial turmoil when FSG took charge. However, during 15 years of their tenure, the Reds have returned to the pinnacle of European football.
A total of nine major trophies have been won, including the Champions League and two Premier League titles. Liverpool won a record-equalling 20th English championship last season in Arne Slot’s maiden season as head coach.
The Reds’ title defence has been disappointing, though, as they sit sixth in the table. But Hogan declared that FSG are constantly trying to make improvements and principal owner John Henry remains focused on making supporters happy’.
Speaking on The Reds Roundtable, Hogan said: “The journey we've been on since 2010, it sounds maybe simplistic but to continue that journey. We always felt the term sleeping giant was used when FSG were looking at Liverpool and the potential the club had. It had obviously fallen on some difficult times.
“Our job and focus has been to return it to its rightful place. The job is frankly never done but we're constantly working on. Improvements made from an infrastructure standpoint, continued investment in the squad and, at the end of the day, as we heard from John, this is about winning trophies and making the supporters happy and proud of the team. We're going to continue to do that.”
Along with the success on the pitch, marked progress has been made off it. Anfield has been increased from 45,000 to 61,000, while £50 million was spent on the state-of-the-art AXA Training Centre.
According to the Deloitte Football Money League 2026, Liverpool ranked as the highest revenue-generating English club, bringing in around £720 million.
Growing the commercial side was imperative for FSG and they knew if would have a positive impact in terms of the players that could be signed. Hogan added: “One of the things that John, Tom Werner, our chairman, and Mike Gordon, our president, have always been putting a massive amount of emphasis on is that we’re here to win but do it sustainably and responsibly.
“It was weeks from administration. Ultimately, what happens on the pitch kind of drives everything. Football is always going to be the critical element of that. There obviously was a significant amount of turnover needed, Kenny [Dalglish] came in, we won a trophy (the League Cup in 2012), which was terrific early on. Rebuilding the squad was always priority No.1.
“I mentioned the infrastructure. When we came for one of our due diligence trips, we were given a tour of Anfield. The real mindset was can we find a way to modernise the building and create a better fan experience and stay in the literal and spirital home of the club. That’s something we are incredibly proud of.
“The last leg was the commercial side. Could we really grow the commercial profile to then help invest back into the football side. Fifteen years alter, we’re still working on it but had some great success and hopefully some more ahead.”
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