The group **CORTIS** will become the first K-pop artists to headline a major event during the NBA All-Star weekend.
According to the **NBA** and **ESPN**, the group members will perform a halftime show at the _2026 Ruffles® NBA All-Star Celebrity Game_, held at the Kia Forum in California on February 13 (local time).
The NBA and ESPN introduced CORTIS as the first K-pop artists in the history of the All-Star Celebrity Game to perform at halftime. They also noted that the group has been selected as “Friends of the NBA,” serving as ambassadors promoting the league.
The All-Star Celebrity Game features teams composed of former NBA players, Hollywood actors, popular rappers, and sports stars competing in a game. It is one of the key events of the NBA All-Star weekend and is broadcast live nationwide via ESPN, attracting widespread attention. CORTIS is set to deliver a special performance in front of basketball fans worldwide.
CORTIS is increasingly making a remarkable impact beyond the music industry into the sports and entertainment sectors in the U.S. Earlier, they were announced as headliners for the _NBA Crossover Concert Series_ at the Los Angeles Convention Center on February 12—the first Korean singers to hold this spot.
In addition, they became the first K-pop artists to enter into a partnership with the energy drink brand **Red Bull**. The gaming industry has also taken notice: their debut album track “GO!” was selected as part of the original soundtrack for Season 4 of the popular U.S. game NBA 2K26, boasting 150 million cumulative sales. They have also featured a dance emote using this song in the globally popular shooting game Fortnite, continuing an unusually high number of collaborations for rookies.