DraftKings has grown its prediction markets catalogue to offer, for the first time, player-specific sports event contracts for both the NFL and NBA.
DraftKings
The announcement follows a deal struck with global cryptocurrency platform and CFTC-regulated derivates exchange Crypto.com.
“We’re continuing to build momentum behind DraftKings Predictions by leveraging our expertise across sports and technology and integrating additional CFTC-regulated exchanges like Crypto.com,” said Jeanine Hightower-Sellitto, senior vice president and general manager of DraftKings Predictions.
“This collaboration meaningfully expands customer access to trade on sports and a broader range of prediction markets and also reinforces our focus on delivering a more comprehensive and engaging experience as the product continues to evolve.”
As part of this expansion, DraftKings Predictions adds breadth across sports prediction markets in the states where the product is available, spanning soccer, MMA, golf, boxing, tennis and the Olympic Games, to complement the existing sports and financial markets provided by CME Group.
In addition to the wider scope of sports prediction markets, Crypto.com is expected to support DraftKings Predictions’ introduction of new event contract categories, including culture, entertainment and politics. Additionally, DraftKings Predictions will integrate Railbird Exchange in the coming months, further strengthening its offering.
“Crypto.com continues to lead the way with innovative collaboration. Connecting with DraftKings, a household name in sports, is an important milestone for us because it allows us to not only expand access to prediction markets in sports, but it grows our distribution to prediction markets on cryptocurrencies, financials, companies, politics, culture, entertainment and beyond,” said Travis McGhee, global head of predictions at Crypto.com.
“We are thrilled to work with DraftKings, and we look forward to creating an engaging experience together for customers across the country.”