Chelsea and Tottenham Hotspur have emerged as leading contenders in the race to sign Dusan Vlahovic, with both Premier League clubs closely monitoring developments around the Juventus striker’s future. As the summer transfer window approaches, interest in the Serbian forward is intensifying, while AC Milan appear increasingly unlikely to compete financially.
[Recent reports, including commentary from Italian journalist Carlo Pellegatti via IlMilanista.it](https://www.ilmilanista.it/news-milan/milan-pellegatti-chelsea-tottenham-vlahovic/), have highlighted the growing complexity surrounding any potential deal. According to the original source, published by Riccardo Focolari on 9 February, Vlahovic’s representatives are demanding substantial commissions and signing bonuses, placing the transfer beyond the reach of several interested clubs.
With Chelsea and Tottenham prepared to operate at the upper end of the market, both sides are now positioning themselves at the front of the queue.

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Premier League Interest Gathers Momentum
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Chelsea and Tottenham have been tracking Vlahovic for several seasons, but the coming months could finally provide the conditions for a serious bid. Juventus remain open to negotiations if their valuation is met, particularly as they continue to manage financial pressures.
Chelsea’s long-term strategy under Enzo Maresca has focused on acquiring elite attacking talent capable of leading the line for years to come. Vlahovic, still in his mid-twenties, fits that profile perfectly, offering physical presence, aerial dominance, and consistent goal output at the highest level.
Tottenham, meanwhile, are also seeking to strengthen their forward options. Under Thomas Frank, the club has prioritised dynamic, high-intensity attackers who can operate across multiple systems. Vlahovic’s ability to play as a central focal point makes him an appealing candidate as Spurs look to compete regularly for Champions League qualification.
Both clubs have the financial flexibility to absorb high wages and agent fees, giving them a significant advantage over domestic and continental rivals.
Financial Barriers Limit Milan’s Pursuit
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AC Milan have long admired Vlahovic, viewing him as a potential marquee signing to elevate their attacking department. However, financial realities are likely to prevent any formal pursuit.
Speaking via his YouTube channel, Pellegatti explained that Milan’s current transfer framework limits spending to between €25m and €35m, with deals above €30m requiring additional executive approval. This structure, while ensuring financial stability, restricts the club’s ability to engage in high-value negotiations.
The IlMilanista.it report emphasised that Vlahovic’s entourage is seeking significant commission packages, alongside a substantial signing bonus. These demands have made the deal “eccessiva” for Milan, according to Pellegatti, who suggested the club will instead focus on more attainable targets.
As a result, Chelsea and Tottenham face reduced competition from Serie A, strengthening their position in the race.
Juventus Position and Player Ambitions
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Juventus continue to value Vlahovic as a key asset, but the club is also realistic about market conditions. With several major European sides expressing interest, the Turin-based club believe they can secure a fee that reflects his status.
Vlahovic’s own ambitions are expected to play a crucial role in shaping any move. Sources close to the player indicate that he is keen to compete regularly in the Champions League and test himself in the Premier League, widely regarded as the most competitive domestic competition in world football.
A move to Chelsea would offer long-term project stability and access to elite infrastructure, while Tottenham could present a more immediate route to becoming a central attacking figure.
Juventus are unlikely to sanction a cut-price sale and will prioritise bidders willing to meet both their valuation and contractual expectations.
Strategic Implications for Chelsea and Tottenham
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For Chelsea, securing Vlahovic would represent another statement of intent in their rebuild. The club has invested heavily in youth and potential, but adding an established goal scorer could provide balance to their evolving squad.
Tottenham, meanwhile, view a high-profile striker signing as essential to maintaining momentum under Frank. With domestic and European ambitions growing, Spurs recognise the need for proven firepower to bridge the gap to the league’s elite.
Both clubs are expected to conduct further internal discussions before submitting any formal proposals. Early groundwork, including contact with intermediaries, is already underway, suggesting that negotiations could accelerate quickly once the window opens.
As reported by IlMilanista.it, the combination of high commissions, strong Premier League interest, and Juventus’ willingness to listen to offers has created ideal conditions for a competitive bidding process.
Whether Chelsea or Tottenham ultimately prevail may depend on timing, financial structure, and the player’s personal preference.
For now, the Premier League appears firmly in pole position.