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Sprite is giving consumers a reason to check the can-especially if they're loyal basketball fans.
After bringing back its beloved winter flavors for the season (Winter Spiced Cranberry and Vanilla Frost), Sprite is ready to move on to another limited-time offer-one that offers something more tangible for fans to collect and show off all season long.
On Wednesday, the Coca-Cola soft drink brand unveiled a series of limited-edition cans co-branded with select NBA teams and Unrivaled players, building on the company's ongoing partnership with the sport and its athletes.
Sprite Cans Receive Limited-Edition NBA, Unrivaled Makeover
Sprite's iconic "Obey Your Thirst" campaign debuted in 1994 and, over the past three decades, has amplified its bold call to action by partnering with inspiring athletes who have helped shape the game on and off the court, such as Anthony Edwards in 2024 and LeBron James a decade prior.
Now, Sprite is going a step further, re-designing all of its original soda cans for a limited time this NBA season.
This collection features limited-time designs for 17 select NBA teams from across the league, as well as eight Unrivaled players, according to an official statement shared with Parade. The brand suggests each can is "more than a collectible" but a "visual homage" to its city that captures the "energy, attitude, and pride" that define local basketball culture.
Not only that, but fans who scan the code on their can will gain access to the Sprite Squad digital portal, where they can find exclusive merch, game-day tickets, and other prize perks.
Some cans will be more exclusive than others, making collecting them all a competitive sport in itself.
From what Parade understands, Sprite fans across the country should have no issue finding the special cans branded with one of 17 NBA teams in this campaign-it's the Unrivaled players' cans that may cause a little bit of a commotion.
Heading out now are Sprite cans featuring the logos and colors of popular NBA teams including the Atlanta Hawks, Cleveland Cavaliers, Dallas Mavericks, Detroit Pistons, Los Angeles Clippers, Memphis Grizzlies, Milwaukee Bucks, Minnesota Timberwolves, New Orleans Pelicans, Oklahoma City Thunder, Philadelphia 76ers, Phoenix Suns, Portland Trailblazers, Sacramento Kings, San Antonio Spurs, Utah Jazz, and Washington Wizards.
As for the Unrivaled cans, two designs are heading to select markets, each featuring action shots of four players. The first can features Lexie Hull, Brittney Sykes, Napheesa Collier and Skylar Diggins. The second can stars Kate Martin, Dearica Hamby, Rhyne Howard, and Breanna Stewart.
Both the NBA and Unrivaled x Sprite cans are available now through the end of March (only six weeks).
All of the NBA cans will be available for purchase at select retailers in their respective local markets. Those Unrivaled cans, however, will only be available at participating retailers in the Northeast, Las Vegas and Florida markets (prices may vary).
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