Seattle Seahawks wide receiver Cooper Kupp during an NFL game.
Cooper Kupp didn’t need a long speech to steal the show; he just needed the final mic.
As Seattle’s Super Bowl LX celebration rolled from a ticketed trophy event at Lumen Field into the championship parade route downtown, Kupp was the last player to speak during the rally portion, and he capped it with a perfectly timed Boston-area troll that Seahawks fans immediately latched onto. The city’s parade was scheduled to start after the Lumen Field celebration (10 a.m. rally, 11 a.m. parade), with officials projecting 750,000 to 1 million fans along the route.
Kupp, grabbing the mic with a swagger, put it simply: “How about them apples?”
The Seahawks beat the New England Patriots 29-13 to win their second Super Bowl title in franchise history, setting up an all-time backdrop for any little jab at Pats fans.
Cooper Kupp’s “Good Will Hunting” Line Hit Like a Championship Exclamation Point
In fan-circulating clips from the rally stage, Kupp delivered a quick nod to Good Will Hunting — dropping the “How about them apples” line that’s become movie shorthand for rubbing it in.
It landed because the moment was tailor-made: Seattle had just taken the Lombardi from New England, and the Seahawks’ newest title run already had the vibe of a “finish the story” season. So when Kupp got the last word and went full Boston-movie callback, the crowd reacted like it was another touchdown.
Kupp also had worked in another viral pun in the days leading up to the parade. He shared a DM posted by Jarran Reed’s recruitment of Kupp, and gave it the classic how-it-started vs. how-its-going treatment. Capping it off? A caption of “Say LX” a clever play on say less, tying the moment directly to the Super Bowl victory.
Cooper Kupp
Seattle’s official channels also packaged the parade/rally speeches together afterward, underscoring how much the team leaned into letting players speak directly to the city in the aftermath of the title.
Why it matters today: Super Bowl parades aren’t just confetti and buses; they’re where iconic quotes get born. Fans replay these lines for years, and Kupp’s jab is the kind of clip that travels well beyond Seahawks Twitter because everyone recognizes the reference.
The Parade Setup Made the Moment Bigger
Seattle’s celebration wasn’t just a short stop-and-wave.
Officials set the day up with a ticketed trophy celebration at Lumen Field before the parade began, and reports noted that free tickets for the stadium event were already gone. That matters, because it explains why the rally speeches felt like a mini-event of their own — and why Kupp getting the final speaking slot at the stadium hit as a “headline” moment instead of a throwaway comment.
And if you’re wondering why the Patriots were the perfect target: the Seahawks didn’t just beat New England — they beat them on the biggest stage, with the city ready to turn downtown into a wall-to-wall party.
Leonard Williams’ Post-Title Message: Seattle’s Not a Rental Stop
One other moment that stood out around the celebration: defensive star Leonard Williams made it clear he’s embraced Seattle as home, calling his move to the Seahawks a life-changer while talking about the scale of the fan support the team was about to see at the parade.
Brian Nemhauser
Terrific to hear Leonard Williams confirm he’s coming back next year. There was some question if he might retire on top.
“We’re not done! I ain’t leaving!“
During his chance to speak to the stadium, he exclaimed “I’m not f—— leaving!” The claim is a reference to his upcoming free agency/contract discussions. What is confirmed: Williams previously agreed to a three-year deal with Seattle (reported in 2024), and he’s spoken recently about how much being in Seattle has meant to him.
What happens next for Seattle
The confetti is still fresh, but the sequel starts fast:
Kupp’s quote is going to be replayed (and remixed) all offseason, especially any time Seahawks fans see a Patriots highlight package.
Williams’ future will stay a talking point because pass-rush anchors don’t come cheap, and Seattle’s front office will have to keep the core together to chase a repeat.