Witness history as Bad Bunny debuts his first signature shoe, the BadBo 1.0, during the Super Bowl LX Halftime Show. Discover the "I'm Everything" campaign, the sneaker’s unique design, and official release details for this monumental collaboration.
SANTA CLARA, CALIFORNIA - FEBRUARY 08: Bad Bunny performs onstage during the Apple Music Super Bowl LX Halftime Show at Levi's Stadium on February 08, 2026 in Santa Clara, California. (Photo by Kevin Mazur/Getty Images for Roc Nation)
SANTA CLARA, CALIFORNIA - FEBRUARY 08: Bad Bunny performs onstage during the Apple Music Super Bowl LX Halftime Show at Levi's Stadium on February 08, 2026 in Santa Clara, California. (Photo by Kevin Mazur/Getty Images for Roc Nation)
adidas partnered with the Latin superstar for an unforgettable reveal at Levi’s Stadium. During a set celebrating Puerto Rican heritage, Bad Bunny debuts first signature Adidas shoe during the historic Super Bowl LX halftime. The performance captivated millions, turning the field into a massive runway for the new footwear.
Fans around the world cheered as Bad Bunny debuts first signature Adidas shoe during the historic Super Bowl LX halftime. This event marked the first global appearance of the BadBo silhouette. It was a defining moment that merged music, culture, and fashion on the world's biggest stage.
The launch showcased the BadBo 1.0 in a crisp white colorway. This debut highlights a fresh chapter in the partnership. The "I'm Everything" campaign invites everyone to reject limits. It reflects the belief that identity is a journey, not a final destination.
adidas and Bad Bunny launch white BadBo 1.0: Super Bowl LX halftime performance
The Super Bowl is not merely for football; it is a cultural phenomenon. Bad Bunny celebrated Puerto Rico and unveiled his latest at Levi's Stadium. BadBo 1.0 fits this performance perfectly. Just like other artists have affected shoe trends in the past, this launch spotlights the new silhouette worldwide. The all-white palette symbolizes a "blank canvas," a fresh start for self-definition.
The BadBo 1.0 is built for those who move without a map. It features premium materials that blend style with durability. The shoe is crafted with nubuck and hairy teasel suede uppers, ensuring a unique texture. Comfort is key, provided by an EVA midsole, while the translucent rubber outsole adds a modern touch.
At the heart of the design is the new signature logo. It is a star inspired by the Puerto Rican flag. This symbol pays homage to the island’s vibrant people and the surrounding ocean. It represents pride, origin, and the limitless possibilities of staying true to one's roots. This design choice highlights the deep connection between the artist's history and the adidas design philosophy.
A history of collaboration
This release is a major shift from previous projects. In the past, the artist reimagined existing models like the Forum Low or Campus. However, the BadBo 1.0 is his first shoe designed from the ground up. It follows a limited brown release that honored his birth year and sold out instantly. The white version represents the first global launch, expanding the ongoing partnership between adidas Originals and the artist.
The shoe reflects a basketball DNA with a chunky sole and structured upper. It is bold yet unapologetic, much like the artist himself. The "I'm Everything" campaign supports this, encouraging fans to imagine without limits. It suggests that there are no final destinations, only parts of the same journey. The growing importance of the artist to adidas is evident, as he transitions from a collaborator to a true co-creator.
Release date and availability
For fans eager to own a pair, the wait is almost over. The BadBo 1.0 in white retails for $160. It releases globally on February 9, 2026, at 10 AM EST. Shoppers can find it on the official adidas website, the CONFIRMED App, and at select retailers worldwide.
This release solidifies the artist's status as a musician and fashion icon. His influence is clear, from streaming record breaks to Coachella headlines. He continues to change culture with his "I'm Everything" sneaker. The great sporting background of adidas is ideal for its next professional move. The brand filters arena creativity through contemporary young culture, championed by superstars like Bad Bunny who influence the future.
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