The 22nd annual Puppy Bowl put up impressive numbers on Super Bowl Sunday.
The program pulled in 15.3 million viewers across Animal Planet, Discovery, TBS, truTV, HBO Max, and Discovery+ on Feb. 8, airing at 2 p.m. ET/11amPT. That is the show’s best performance since 2018 and a 20% increase over last year.
“This year’s Puppy Bowl delivered its strongest performance in nearly a decade, and its success across linear and streaming highlights our unique ability to unite audiences around content that feels good and does good,” said Joseph Boyle, head of content for Discovery Channel. “We’re grateful to bring viewers so much joy and are deeply proud of the purpose at the heart of this event.”
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Puppy Bowl XXII is produced for Animal Planet by Bright Spot Content, an All3Media America company.
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News of the strong Puppy Bowl numbers comes just one day after it was reported that this year’s Super Bowl averaged 124.9 million viewers, down roughly 2% from the previous year. Meanwhile, the highly-anticipated halftime show led by Bad Bunny nabbed 128.2 million viewers, making it the fourth most-watched Super Bowl halftime show ever. The official YouTube video of Bad Bunny’s performance has reached 69 million views in two days.
Compare that to the Turning Point USA alternative halftime show headlined by Kid Rock. Though it is not an apples to apples comparison due to the fact they aired on different platforms, the TPUSA peaked at 6.1 million concurrent viewers, while the video on the official TPUSA YouTube channel has drawn approximately 21 million viewers since Sunday.