Bad Bunny’s Super Bowl LX performance was nearly one for the record books.
When the final numbers came in, 128.2 million people watched his show, according to multiple reports.
It was not the record number that some had predicted, but it was good for fourth on the list of most viewed Super Bowl halftime shows. And with a massive number like that comes a massive payday for the performer.
Right?
Well … actually, no.
In fact, Bad Bunny reportedly was not paid a dime from the NFL to perform at the Super Bowl, and that is not unusual. [**As Cosmopolitan noted**](https://www.yahoo.com/entertainment/music/articles/much-bad-bunny-getting-paid-154600204.html), the 13-minute performance is viewed a free concert for fans, and a commercial for the headliner’s discography by the NFL.
“We do not pay the artists,” an NFL spokesperson told Forbes back in 2016. “We cover expenses and production costs.”
Cosmo said that the show has sponsors — Apple Music has been the sponsor for the past few halftime shows — and they partner with the NFL to cover the cost of the performance such as the stage and outfits.
While the NFL does not pay the performers, it is unclear if the sponsors do kick in some money there, so it is possible Bad Bunny still got some dough from Apple. And, even if he didn’t, there are still other ways in which performing pays off.
For instance, [**according to Billboard**](https://www.msn.com/en-us/music/news/bad-bunny-had-his-second-biggest-streaming-day-ever-after-the-super-bowl/ar-AA1W95rY?ocid=BingNewsSerp), Bad Bunny had his second-largest streaming day of all-time on the day after the Super Bowl. According to the site, the artist had 98 million on-demand streams. And, it reported, that on the day of the Super Bowl he had 77.6 million streams.