The NFL and YouTube Feb. 12 announced that the global broadcast of the Super Bowl LX Flag Football Game drew more than 14 million live views.
The game, which took place on Feb. 7, livestreamed on the NFL’s YouTube channel with simulcast livestreams on some of the participating player’s YouTube channels.
YouTube said football-related content drew more than 500 million unique viewers during the 2025/26 NFL season.
Last year’s Super Bowl LIX Flag Football game drew more than 6 million live views on YouTube during the matchup between Team Kai vs Team Speed.
The Super Bowl LX Flag Football Game marked the third flag football game hosted by YouTube and the NFL, with previous showdowns held in London and at Super Bowl LIX in New Orleans.
The NFL and YouTube have been longtime partners with three seasons of NFL Sunday Ticket, with flag football extended to include the next two Super Bowls, and international games.
The partnership has led to explosive growth for the league and YouTube. In 2025, NFL-related videos on YouTube amassed more than 20 billion views (YouTube Culture & Trends Report).
This year’s game featured a showdown between captains Druski and J Balvin, with Team J Balvin taking home the trophy.
Quarterback Michael Vick led Team Druski with Deestroying, Kane Brown, Diana Flores, Marlon, PlaqueBoyMax, Young Miko, Rakai, Adam W and Sketch rounding out the lineup.
On the other side, Cam Newton quarterbacked Team J Balvin, leading a field including Jay Cinco, Ashlea Klam, Jesser, Ross Smith, Speedy Morman, Pierson Wodzynski, Benson Boone, Eladio Carrión and Ryan Castro.
Deion Sanders and Ryan Clark coached Team Druski and Team J Balvin, respectively.
Kay Adams hosted pregame and halftime coverage, with Dez Bryant serving as pregame analyst and Rayasianboy as pregame correspondent.
Former NFL wide receiver Andrew Hawkins provided play-by-play commentary, Agent00 and Brenda Song provided color analysis, Serena Page and Kordell Beckham of “Love Island USA” reported from the sideline, and Grammy-winning artist Cardi B was in the broadcast booth to give a play-by-play of the game.
A replay of the game is only available on YouTube.