Wave Studios New York delivered sound design and mixing on six high-profile commercials in Super Bowl LX, with work airing for Squarespace, Grubhub, Cadillac, Kinder Bueno, Coinbase, and InvestAmerica, placing Wave’s sound at the centre of some of the most talked-about campaigns of the year.
The studio’s Super Bowl presence reflects a powerful combination of cinematic craft, bold creative partnerships, and sound-led storytelling at the highest level. Two of the night’s most buzzed-about films, for Squarespace and Grubhub, were directed by acclaimed filmmaker Yorgos Lanthimos, with sound design by Wave founder and BAFTA and Academy Award–winning sound designer Johnnie Burn, and mixes by Austin Ferreira (Squarespace) and Chris Afzal (Grubhub). Johnnie’s hands-on involvement underscores a shared commitment across Wave and its creative partners to elevate sound as a driving force in global brand storytelling.
Across the six campaigns, Wave’s team brought a wide creative range, from bold, cinematic tone to precision-driven sonic branding, with sound design and mixing led by Aaron Reynolds and Chris Afzal on spots for Cadillac, Kinder Bueno, Coinbase, and InvestAmerica. Each project reflects the studio’s ability to shape emotional impact through sound, while seamlessly supporting the visual language of each brand and agency partner.
“Super Bowl work pushes everyone creatively, there’s nowhere to hide,” said Aaron Reynolds, partner and ECD sound designer/mixer at Wave. “Having six spots on air in one year speaks to the depth of our team and the trust our clients place in us. We’re incredibly proud of the craft that went into every frame and every second of sound.”
Vicky Ferraro, executive producer at Wave, added, “What excites me most is how sound is being treated as a lead creative voice, not just a finishing layer. These campaigns are bold, emotional, and distinctive, and our role is to help the agencies and directors fully realize that vision through audio. Seeing Wave’s work resonate on the world’s biggest advertising stage is incredibly rewarding.”
The Super Bowl projects reinforce Wave’s continued growth and premier position in the audio post-production world under the leadership of Aaron and Vicky. Since opening in 2018, Wave has delivered standout work for leading global brands including Google, Airbnb, Xbox, The New York Times, and OpenAI, earning top industry awards and building long-standing creative relationships.
Even as the studio works on large-scale global campaigns, Wave maintains the intimacy and care of a boutique. Every project is approached with exceptional creative talent, strong production support, and a hospitality-driven mindset, ensuring clients feel creatively supported from the first conversation through final delivery.
With six Super Bowl LX spots airing during the year’s most anticipated broadcast, Wave Studios continues to prove that great sound doesn’t just support the story - it helps define it.