The National Football League (NFL) has appointed AI-powered creative agency 2045 to its agency village for Australia and New Zealand, strengthening its local marketing and content capability.
The partnership will see 2045’s Headless AI system used to scale content across social, digital, and broadcast. Headless AI combines creative direction with intelligent automation, enabling the NFL to produce culturally responsive, high-quality content at scale.
The first of several television commercials has launched with ESPN, marking some of the first Aussie produced brand work for the NFL.
“We’re excited to welcome 2045 into our agency village,” said general manager, NFL Australia and New Zealand, Charlotte Offord. “Their approach to creativity and creating brand content gives us a way to tell richer local stories, while maintaining the global quality and consistency of the NFL brand.”
“The NFL is one of the most ambitious brands in the world, and their team in ANZhas a clear vision for how creativity can drive cultural impact,” said Tim Evans, founder of 2045.
The appointment extends 2045’s growing portfolio of global brands leveraging its HeadlessAI stack, including Bupa, L’Oréal Group, Altos Tequila, and OpenTable.
Credits:
Client: NFL
Client: Mitchellandnessaunz
2045
Executive Creative Director: Christopher McKee
Integrated Producer: Jon Nguyen
Post-production Manager: Isaac Madden
Producer: Lois Scott
Creative: Hun Lee
Creative: Tim Gill
Executive Design Director: Mike Jones
Founder: Tim Evans
Director: Jordan Ruyi Blanch | @jrbfilms
Production:
Outro @Outro.au
MD: Roman Anastasios @romananastasios
Executive Producer: Gabriella Lidgerwood @gabriella.lidgerwood
Producer: Oscar Carveth @oscarcarveth
Co-Producer: Scarlet Haberfield @srhab
DP: Marcus Cropp @marcusjgc
1st AD: Scarlet Haberfield @srhab
AC: Phong Truong @phongfocus
Gaffer: Corey Clement @nice_electrics
LX Assist: Riley Lewis @rileylxwis
LX Assist: Sophy Jin @jkneefilms
LX Assist: Lochie Graham @Lochiegraham
Production Design: Shanahbelle Macdonald @shanahbelle
Production Design Assist: Brandon Carr @mission.brown
Stylist: Milly Wright @styledby.milly
Location Sound: Robert Rogers @RobertbwRogers
HMUA: Tayah Jain @Tayahjain
Stills: Frederick McHenry @frederickmchenry
Edit: Jordan Ruyi Blanch @jrbfilms
Sound Design & Mix: Jordan Panasewych @jpanasewych
Colourist: Wesley Grant @_wesgrant