ExpandDisney is already planning for the 2027 Super Bowl
Disney is already planning for the 2027 Super Bowl (Disney)
The Seahawks are still celebrating and advertisers are still running their Super Bowl 2026 campaigns—but it’s never too early to start planning for next year’s game. After all, Big Game ad briefs will be out before you know it. And there will be plenty that’s different about Super Bowl LXI. It occurs on a holiday, for one. It also marks the first time ESPN will carry the game, along with likely a host of other Disney networks.