The Super Bowl isn’t just about the thrill of the best teams in the NFL going head-to-head. We gather together for the excitement surrounding the day - the halftime show, the YouTube Super Bowl LX Flag Football Game, and of course, the ads.
Every year, people turn to YouTube to rewatch and share their favorite highlights surrounding the Big Game, especially the ads. To celebrate the best brands breaking through, we host a competition for the top performing commercials on AdBlitz, our Super Bowl ads and teasers hub. The list is based on a combination of views and engagements from February 1 - 12 at 12 AM ET — highlighting both in-game and digital-first advertisers.
While the Seattle Seahawks won Super Bowl LX, check out the 2026 AdBlitz winners below, with e.l.f. Cosmetics taking home the trophy for their telenovela-inspired ad, combining humor and nostalgia.
e.l.f. Cosmetics: e.l.f. Presenta: MELISA | e.l.f. Cosmetics Game Day Commercial 2026
Amazon MGM Studios: Project Hail Mary | Final Trailer
Budweiser: Super Bowl LX Commercial 'American Icons'
Michelob ULTRA: The ULTRA Instructor ft. Kurt Russell, Lewis Pullman, Chloe Kim, & TJ Oshie | Michelob ULTRA
Jeep: All-New 2026 Jeep® Cherokee Hybrid | Billy Bass Goes To The River (Big Game Ad)
Google: New Home | Google Gemini SB Commercial 2026
Paramount Pictures: Scream 7 | Big Game Spot (2026 Movie) – Neve Campbell, Courteney Cox
Salesforce & MrBeast: First To Find $1,000,000, Keeps It!
Disney: The Mandalorian and Grogu | A New Journey Begins | In Theaters May 22
Pepsi: The Choice | Pepsi | Super Bowl
Expedia: Going Places with Ken