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How Sony Pictures Animation’s ‘Goat’ Courted the NBA for a Brand Partnership Slam Dunk

Sony Pictures Animation

More than two years ago, a group from Sony met with NBA Commissioner Adam Silver and several senior members of the league in New York City.

Sony pitched them an upcoming project from Sony Pictures Animation called “Goat.” The movie, which opened Friday, follows Will (voiced by “Stranger Things” breakout Caleb McLaughlin), a young goat who dreams of becoming a star in the all-animal version of the NBA.

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