The much-discussed performance from Puerto Rican artist Bad Bunny included a surprising Irish connection
16:30, 14 Feb 2026
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The Irish company were left shocked
The owner of an Irish beauty brand has been left in shock after their product featured in the Super Bowl halftime show.
During the performance, Puerto Rican artist Bad Bunny was on stage for around 13 minutes.
His set showcased various aspects of Latin American culture and featured bride and groom Eleisa Aparicio and Thomas Wolter getting legally married in the middle of the pitch.
Eleisa’s hairstylist Mariah Montes has since posted a behind-the-scenes video of the preparations.
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Bride Eleisa Aparicio
Mariah used “The Mane Master” from Irish business The Smooth Company to slick back her hair.
Company owner Aine Kennedy, who first set up the business in her attic, now sells in more than 70 countries and recently won the EY Emerging Entrepreneur of the Year.
Sharing clips of the moment to their social media account, she wrote: “Probably the most surreal thing to happen to our business so far. We made it to the Super Bowl.”
They continued: “The smoothest bride we’ve ever seen.”
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A couple got married during the Super Bowl
The Smooth Company added: “We’re freaking out.”
Meanwhile, hairstylist Mariah wrote: “We planned to wear her hair all down.
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“But after rehearsal, I suggested pulling some of it out of her face so her family and friends could really see her during the ceremony.”
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