For the 22nd consecutive season, LeBron James will participate in the NBA All-Star Game this weekend.
While many of the league’s prominent players attended the All-Star Media Day on Saturday, James has made alternative arrangements.
James did not attend the media event on that day; instead, he will be available for media engagements on Sunday.
This change in scheduling has prompted speculation about a significant announcement.
There’s been a lot of buzz around this press conference, with fans and analysts wondering if James might announce his retirement after the 2025/26 season. Still, sources share that he has used a similar scheduling approach before, mostly to make the most of his rest during breaks.
The Sporting News is tracking live updates from LeBron James Sunday press conference.
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LeBron James press conference live updates
(All times Eastern)
When is LeBron James' press conference?
James is scheduled to conduct a solo press conference on Sunday, 15th February 2026, at 2:30 p.m. ET and 11:30 a.m. PT.
LeBron James will not be present for today's NBA All-Star Media Day and will be made available on Sunday at 11:30 a.m. PT in the press conference room.
— NBA Communications (@NBAPR) February 14, 2026
The NBA announced that James would forgo the customary All-Star Media Day on Saturday and instead host a separate press conference before participating in the 75th annual NBA All-Star Game later that evening.
This is the fourth year in a row that James has chosen to have a standalone session instead of participating in the general media day.
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How to watch LeBron James' press conference today
TV channel: NBA TV
Live stream:DIRECTV
All-Star Media Day will air live on NBA TV and can be streamed with DIRECTV, which offers a free trial.
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