NFL reporter Erin Andrews didn’t need a red carpet to deliver one of the biggest fashion moments of the 2026 NFL playoffs. The Fox Sports sideline reporter literally broke the internet with an oversized faux-fur coat that sent a different energy on the sideline as tension grew on the field.
The 47-year-old broadcaster has been a fixture on NFL sidelines for over a decade, but her outfit at the NFC Wild Card clash between the San Francisco 49ers and Philadelphia Eagles set off a social media frenzy that almost snatched every single spotlight from the do-or-die match.
Most surprisingly, within 24 hours, the $950 Outer Fox Jacket had completely sold out. And now we know whose fantastic mind was behind that viral oversized coat.
NFL reporter Erin Andrews credits her fantastic stylist for viral coat design
Andrews walked onto the cold field in Philadelphia wearing a black-and-white faux fur coat that sparked comparisons to Cruella de Vil, an emu, and even a Beyoncé video. With game‑time temps in the 30s and winds near 30 mph, the coat’s big shawl collar and sharp shape stood out as the gusts whipped through the stadium.
Dec 8, 2024; Inglewood, California, USA; Fox Sports sideline reporter Erin Andrews during the game between the Buffalo Bills and the Los Angeles Rams at SoFi Stadium. Mandatory Credit: Kirby Lee-Imagn Images
Fox Sports sideline reporter Erin Andrews Credit: Kirby Lee-Imagn Images
“I have a lot of help. If you saw me away from being in the public eye or mingling, I mean ” Andrewsjoked, before adding, “I have a fantastic stylist. She really, really hit it out of the park. The coats!”
Erin Andrews’ viral sideline look was put together by her stylist,Daniela Romero. She chose a bold coat from Auter, an outerwear brand launched in October 2025 by celebrity stylistRob Zangardi. The brand had only been around for three months when Andrews wore the jacket during the January 2026 playoffs.
Erin Andrews goes Back to WEAR It Began in San Francisco to celebrate 10 years of the brand in the city it was created. pic.twitter.com/mMjOexjn9F
— New York Post Sports (@nypostsports) February 6, 2026
“Thank you so much to Rob. He freaking killed it too,” Andrews told PEOPLE, praising the designer behind the now-famous look.
While explaining her mindset before taking the field, she said in an earlier interview, “I knew when my stylist, Daniela Romero, suggested I wear it that it was outside the box and super fun — and I thought Philly was the best place to do it.”
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But Andrews admitted she wasn’t thinking about fashion once the broadcast started, recalling, “I forgot I was even wearing it when I did my first hit with the NFL on FOX Pregame Show because I was so locked in. I was intro-ing Christian McCaffrey, and it’s the Wild Card, it’s a big deal.”
The 49ers upset the defending Super Bowl champion Eagles 23-19 that day, with All-Pro tight end George Kittle tearing his Achilles in the second quarter. But a big part of the NFL community couldn’t stop talking about Andrews’ coat.
She has been a sideline reporter for Fox Sports since 2012 and part of their lead broadcast crew since 2014. The Lewiston, Maine, native works alongside Kevin Burkhardt, Tom Brady, and Tom Rinaldi. When she isn’t on the field, she runs her clothing line, WEAR by Erin Andrews, and co-hosts the “Calm Down” podcast.