Bad Bunny performed the halftime show at Super Bowl LX on February 8, 2026. This has led to a 245 percent increase in travel searches for Puerto Rico.
The show took place at Levi’s Stadium in Santa Clara, California. It was presented by Apple Music. Bad Bunny sang his songs in Spanish and showed parts of Puerto Rican culture during the performance.
Feb 8, 2026; Santa Clara, CA, USA; Bad Bunny performs during the half time show at the game between New England Patriots and Seattle Seahawks in Super Bowl LX at Levi's Stadium. Mandatory Credit: Cary Edmondson-Imagn Images
Feb 8, 2026; Santa Clara, CA, USA; Bad Bunny performs during the half time show at the game between New England Patriots and Seattle Seahawks in Super Bowl LX at Levi’s Stadium. Mandatory Credit: Cary Edmondson-Imagn Images
According toExpedia, flight searches for Puerto Rico rose 245 percent from February 8 to 11, 2026, compared with the same days in 2025. Searches for San Juan, the capital, went up 240 percent. In Vega Baja, Bad Bunny’s hometown, they rose 1,450 percent.
Melanie Fish, vice president of public relations at Expedia Group, said pop culture shapes travel plans. “After Sunday’s halftime performance, searches on Expedia for Puerto Rico and other key Latin American destinations skyrocketed as travelers looked to experience the energy they saw on stage for themselves,” she stated.
Searches for flights to Mexico increased 210 percent. Those to Brazil and Colombia each rose 120 percent.
Bad Bunny highlights his home island
Benito Antonio Martínez Ocasio, better known as Bad Bunny, hails from Vega Baja, Puerto Rico. During a recent performance, he shared his full name with the audience and emphasized the importance of believing in yourself.
The show reached a massive global audience, with total viewership estimates ranging from an average of 128.2 million U.S. viewers to over 135 million worldwide. Some reports specifically note that it reached more than 127 million viewers, surpassing last year’s Super Bowl viewership.
The performance was widely celebrated for its deep focus on Puerto Rican identity and culture through the following elements.
The stage design featured a journey through the island’s history, starting with imagery of sugar cane fields to represent its past economy.
The show featured stands selling piragua (shaved ice), jíbaros (traditional rural farmers) wearing pavas hats, and a real Puerto Rican wedding on the field.
Hotels and rental companies in places such as Condado have reported more booking requests since the show. Puerto Rico’s tourism office has welcomed the extra attention the island has received.
This increase in interest focuses on how a big event can lead people to explore places they may not have thought about visiting before.