adage.com

Creator and influencer trends brand marketers need to know about right now

Influencers & Creators

Creator and influencer trends brand marketers need to know about right now

Share

Expand

Garnier’s creator-led murder mystery, Chili’s partnership with Jake Jonez to promote its Margarita of the Month Club and Pokémon’s social media push following its Super Bowl ad are some of this week’s creator economy headlines.

GFByGillian Follett

Latest News

Why agencies are making women fearful of maternity leave—and why we must advocate for mothers

Ad Age crossword puzzle—exes and odes

Super Bowl 2027—turn this year’s takeaways into strategy

AI ad of the week: NetApp invokes lemmings to illustrate risks of AI hype

Staying current is easy with newsletters delivered straight to your inbox.

Email address

Sign Up

See More in Influencers & Creators

Creator and influencer trends brand marketers need to know about right now

How creators can land a Super Bowl ad—lessons from someone who booked two

Creator and influencer trends brand marketers need to know about right now

Creator and influencer trends brand marketers need to know about right now

Staying current is easy with newsletters delivered straight to your inbox.

Email address

Sign Up

Footer

Crain Communications

Privacy Policy

Privacy Request

Terms and Conditions

About Us

Reprints

Contact Us

Ad Choices

Careers at Crain

Advertise

Follow us on:

Return to homepage

Copyright © 2026. Crain Communications, Inc. All Rights Reserved.

Read full news in source page