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Arsenal Supporters'Trust slams ticket price increase as strong statement released

The Arsenal Supporters' Trust have taken aim at the club after they failed to freeze ticket prices for next season. The Gunners confirmed a series of ticketing changes on Tuesday that will see prices rise by an average of 3.9 percent for a general admission season ticket.

It is the fifth consecutive year in which Arsenal have opted to raise prices and comes at a time when the Football Supporters' Association called for a ticket price freeze across all Premier League clubs.

The Arsenal Supporters' Trust also expressed disappointment that the club failed to "seriously engage" with the idea of freezing ticket prices next season. In a statement, the trust said: "We are disappointed that the FSA’s ‘Protect the Fans, Protect the Game’ proposals calling for a ticket price freeze across all Premier League clubs has not been taken up. Neither the Premier League nor Arsenal have seriously engaged with the idea that a freeze at all clubs would help stop the ‘arms race’.

"We firmly believe that with the football sector benefitting from ever-increasing broadcast and commercial revenues it is time to stop squeezing match-going supporters so hard. Arsenal recently reported to Deloitte a big increase in last season’s total revenue to £691m (up by 10%) and ticketing income of £154m (up by 19%).

"It is frustrating for fans to see football clubs and leagues do so little to combat increasing costs in the game, with ticket prices continuing to rise. The AST has led efforts through the FSA and FSE for regulation to control agents’ fees. Yet the football authorities and clubs seem incapable of collectively addressing this.

"We now expect both Arsenal and the Premier League to give more explanation as to why they have chosen to ignore the compelling case for a price freeze put forward by the ‘Protect the Fans, Protect the Game’ campaign, which was overwhelmingly backed by supporters including all representative members of the Arsenal Advisory Board (AAB)."

However, the trust did praise the club for retaining all concessionary ticketing categories (children, young adults, disability and senior) and a community tickets initiative at a time when many clubs are reducing concessionary commitments.

The trust is also pleased that Arsenal have committed to publishing more transparency on how away tickets are allocated from the start of next season. The club have also vowed to undertake further reviews and improvements to how away tickets are distributed to ensure fairness and continue the fight against touting.

But the trust is concerned about the implementation of category A+ tickets, starting next season. They said: “We strongly opposed Arsenal’s proposal for a new category A+ ticket, starting in season 2026/27.

“This ticket category will see general admission ticket prices range from £90 to £168, making it by far the most expensive general admission price in English football. It puts Arsenal top of a table we don’t want to win and questions how serious the club is about its commitment to being together on a journey with supporters.

“At first it was suggested by Arsenal that this category would only apply to big Champions League matches – likely knock out rounds. We reminded the club that when Arsenal proceed to the later stages of the Champions League, huge additional sums are earned in broadcast rights, commercial bonuses and ticketing revenue, negating the need to extract even more from supporters.

“Furthermore, UEFA have already announced big increases to future broadcast revenues. Following further discussion Arsenal returned with a commitment that the A+ would only be applied to a maximum of two games in season 2026/27, specifically a potential Champions League quarter-final and semi-final. They also responded to our call to rule out any extending of this price category in future seasons by giving a commitment not to do so for at least two seasons.

“This provides some temporary comfort but we do fear that in future seasons we will see price category creep. This pricing level follows the American/FIFA model of squeezing more and more from fans. It is perhaps significant that this change has come when Arsenal’s Boardroom has become more US-centric following three appointments in September 2025.

“We will continue to make the case for ticket price restraint and fairness to both the new Board and Arsenal’s Executive in future meetings as we believe it is vital that the club is aware of the impact pricing has on its loyal supporter base.”

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